Especialista en Marketing Digital - Campañas de Crecimiento

Our client is looking for an innovative and results-driven Especialista en Marketing Digital to lead campaign strategies and drive online growth. Based in our vibrant Mexico City, Mexico City office, this role offers a hybrid work model, blending remote flexibility with in-office collaboration. You will be instrumental in developing, executing, and optimizing digital marketing campaigns across various platforms to enhance brand visibility and generate leads.

If you have a passion for digital trends and a proven track record of success in online marketing, we want to hear from you.

• Develop and execute comprehensive digital marketing strategies, including SEO, SEM, social media marketing, email marketing, and content marketing.
• Manage and optimize paid advertising campaigns on platforms such as Google Ads, Facebook Ads, and Linked In Ads.
• Analyze campaign performance data, identify trends, and provide actionable insights to improve ROI.
• Conduct market research and competitor analysis to identify new opportunities and stay ahead of industry trends.
• Create engaging and compelling content for various digital channels, ensuring brand consistency.
• Manage social media presence, fostering community engagement and increasing brand awareness.
• Collaborate with design, content, and sales teams to ensure alignment on marketing objectives.
• Track, measure, and report on the performance of all digital marketing campaigns against key performance indicators (KPIs).
• Stay up-to-date with the latest digital marketing tools, technologies, and best practices.
• Manage the digital marketing budget effectively, ensuring optimal allocation of resources.

• Bachelor's degree in Marketing, Communications, Business Administration, or a related field.
• Minimum of 4 years of experience in digital marketing, with a focus on campaign management and growth strategies.
• Proven experience with SEO/SEM, social media marketing, email marketing, and content creation.
• Proficiency in Google Analytics, Google Ads, and social media advertising platforms.
• Strong analytical skills with the ability to interpret complex data and translate it into actionable insights.
• Excellent written and verbal communication skills in Spanish.
• Experience with marketing automation tools (e.g., Hub Spot, Marketo) is a plus.
• Ability to work effectively in a hybrid environment, managing tasks both independently and collaboratively.
• Creative thinking and a passion for innovation in digital marketing.
• Strong project management skills and ability to meet deadlines.

This role offers a competitive salary of 55000 annually, along with a comprehensive benefits package including health insurance, life insurance, and generous paid time off. Enjoy the flexibility of a hybrid work model, combining remote work with valuable in-office collaboration in Mexico City. Our client provides excellent opportunities for professional growth and development, including access to training and industry conferences. Be part of a dynamic and supportive team committed to innovation and success.