Product Marketing Manager; Market & Expansion Job San Francisco California USA,Marketing / Advertising / PR

Position: Product Marketing Manager (Market Growth & Expansion)

In this hybrid role, you will report to our Group Product and Growth Marketing Lead
Own go-to-market plan development and execution for specific market launches, expansions, or capability rollouts, including messaging, positioning, and launch readiness within a defined scope
Partner with Product and Market Operations to support launch readiness, ensuring marketing plans reflect product capabilities, constraints, and timelines
Monitor marketing health metrics in existing markets, and partner with cross-functional teams to identify issues and develop targeted plans to improve performance. Including building or integrating the right methods, dashboards, and AI tools to do this at scale
Translate market insights into execution, leveraging research, campaign performance, and local signals to refine messaging and tactics
Coordinate with Brand, Growth, Engagement, and PR teams to ensure consistent execution of narratives and market-specific details

Benefits

Medical, dental, and vision insurance for employees and dependents
Employee assistance programs focused on mental health
Personalized workplace adjustments for diverse needs and abilities, including physical, mental, and neurodivergent considerations
Access to mental health apps
Onsite wellness centers
Second medical opinion for you and your loved ones
Counseling services
Medical advocacy program for transgender employees
Support programs including menopause benefit
Competitive compensation
Regular bonus and equity performance grant opportunities
Generous 401(k) and regional retirement plans
Annual cross-company compensation review and pay equity analysis
1-on-1 financial coaching
Fertility and growing family assistance
Parental leave and baby bonding leave
Elder care and support
Survivor income benefit
Backup childcare
Caregiver leave
Paid time off, including vacation, bereavement, sick leave, parental leave, disability, and holidays
Jury duty leave
Military leave
Hybrid work model with remote work opportunities also available
Educational reimbursement
Peer learning and coaching platform
Donation matching programs
Volunteer hours
Employee resource groups
Internal community groups and local culture clubs
Inspiring spaces to work, recharge, and collaborate with fellow Waymonauts
On-site meals and snacks
Fitness centers, massage programs, and ergonomic support
On-demand fitness, wellbeing, and cooking classes
Commuter benefits

Experience developing and executing go-to-market plans across market launches, expansions, and capability rollouts

Strong strategic and analytical marketer, able to translate product capabilities, operational constraints, and market insights into clear positioning, messaging, and commercialization strategies

Demonstrated ability to translate strategy into execution, including messaging, campaign inputs, and launch coordination
10+ years in product marketing or market management leadership within a B2C technology company, with experience bringing complex consumer products or services to market

Experience at another ride hailing or marketplace company

Strong executive communication skills with ability to influence senior stakeholders and external partners

Experience with , or excitement, to test new martech and AI tools to help scale efficiently

Experience supporting launches or campaigns across multiple markets or regions

Ability to flex between long-term strategy development and short-term execution