Group Director, Product Management-Agentic Advertising

Reference: R-2663900

Posted:

Location:

SAN BRUNO, CA, United States Salary: $254000 - $481000/year

Type:
Full time / Regular/Permanent Company:
Walmart Business Segment:
Home Office About the Role Advertising is entering a fundamental transition.

As consumers increasingly discover products, make decisions, and complete tasks through AI-powered experiences and agents, the traditional constructs of search results, sponsored listings, display placements, and even advertising interfaces themselves will evolve.

We are looking for a Group Director of Product Management to help define what comes next.

This leader will own the product strategy and execution for Agentic Advertising, shaping how brands participate in AI-powered commerce experiences across Walmart and the broader ecosystem. The role spans advertising experiences within Walmart’s own agentic surfaces, including experiences such as Sparky, as well as emerging partner platforms, agent-to-agent interactions, and entirely new advertising products and business models.

This is not a role focused on simply inserting existing ad formats into new surfaces. The mandate is to rethink advertising from first principles for a world in which consumers increasingly delegate discovery, research, comparison, and purchasing decisions to intelligent agents.

The right leader will be deeply curious about AI, agents, advertising, and commerce; comfortable operating ahead of established playbooks; and energized by turning emerging technology into scalable customer experiences and meaningful new businesses.

What You’ll DoDefine the future of advertising in an agentic world Develop the long-term product vision and strategy for Agentic Advertising. Start from first principles: as consumers increasingly interact with agents rather than traditional interfaces, determine where advertising creates genuine value for customers, advertisers, partners, and Walmart. You will explore questions such as:
What does a relevant, useful commercial experience look like when an AI agent is helping a customer plan, discover, compare, or buy? How should brands participate in conversational and agentic experiences without undermining customer trust? What advertising constructs emerge when the primary interface is an agent rather than a page, feed, or search results screen? How should paid and organic recommendations coexist?

What happens when a brand’s agent, Walmart’s agent, and third-party agents interact directly? What new business models, marketplaces, protocols, or monetization mechanisms become possible? You will translate these questions into a clear product thesis, multi-year roadmap, investment strategy, and measurable business outcomes. Build the next generation of advertising experiences Lead the development of new advertising products for Walmart’s emerging AI and agentic surfaces, including experiences such as Sparky.

Partner closely with teams defining the broader customer experience so that advertising is designed alongside the organic experience from the beginning, rather than layered in after the experience has already been created. Experiment with new formats that may extend beyond conventional sponsored search, display, and prompts, including conversational commerce, sponsored recommendations, agent-assisted discovery, dynamic brand experiences, agent-to-agent advertising interactions, and formats that do not yet exist today.

Create experiences that are additive to the customer journey and establish clear principles for relevance, transparency, control, measurement, and trust. Extend Walmart advertising into the agentic ecosystem Define how Walmart Connect participates as commerce increasingly moves beyond Walmart-owned interfaces. Develop the product strategy for…