Product Marketing Manager

If you are unable to complete this application due to a disability, contact this employer to ask for an accommodation or an alternative application process.

Full Time 1D Tampa, FL, US

About Avalon Healthcare Solutions:

Avalon Healthcare Solutions is the nation's leader in diagnostic intelligence, uniquely focused on transforming the role of diagnostic testing across the healthcare ecosystem. Our proprietary Diagnostic Insights Platform delivers evidence-based policies, curated lab networks, and real-time analytics that simplify complex diagnostics, accelerate innovation adoption, and optimize diagnostic investments.

Supporting over 30 health plans and 100 million members nationwide, Avalon partners with payers and providers to ensure diagnostic testing is performed appropriately, efficiently, and at the right time. Our flexible solutions span routine and genetic testing management, automated adherence, and end-to-end diagnostics support - driving measurable value, reduced waste, and improved clinical outcomes.

With unmatched scientific rigor, deep clinical expertise, and a performance-based model, Avalon is redefining how diagnostics power personalized care and healthcare value. You will be part of a team that shapes a new market and business. Most importantly, you will help Avalon to achieve its mission and improve clinical outcomes and health care affordability for the people we serve.

Avalon Healthcare Solutions is an Equal Opportunity Employer
- Vet/Disability.

This position description is subject to change at any time. As determined by the company based upon business needs, an employee in this position may be required to perform duties and take responsibility for work other than as described in this document.

About the Product Marketing Manager Position:

The Product Marketing Manager is a role that adds dedicated capacity to Avalon's Product Marketing & Communication team. Reporting to the SVP, Product Marketing & Communications, this role supports end-to-end go-to-market execution, positioning and messaging, competitive and market intelligence, and sales enablement across Avalon's growing Diagnostic Intelligence cross continuum product portfolio (RTM, LVM, RRM, SRX, Genetics, and future launches).

The ideal candidate brings a minimum of 5 years of product marketing experience gained on the vendor/commercialization side of healthcare IT - developing go-to-market strategy, positioning, and launch materials for solutions sold into health plans, providers, TPAs/brokers, or employers. Experience gained solely within a health plan's internal product organization does not meet this requirement.

This position is eligible for remote work, but quarterly travel to Avalon's corporate office in Tampa, Florida, will be required in addition to travel to industry conferences, Avalon-hosted events, client and prospect visits, and advisory councils.

Product Marketing Manager
- Essential Functions and Responsibilities:

• Develop and execute product go-to-market strategies for new solutions, and support product launch planning and execution.
• Support product strategy- develop business cases in partnership with product management, quantify market opportunities for build, buy, partner approach.
• Develop and maintain positioning statements, messaging frameworks, and buyer personas/Ideal Client Profiles (ICP) by product and segment (Health Plan, TPA/Broker, Self-Insured/ASO).
• Support the Product marketing team in developing and executing product marketing plans, sales tools, and content across Avalon's Diagnostic Intelligence product portfolio (LVM, RRM, SRX, Genetics, and future launches).
• Conduct ongoing competitive and market intelligence - partnering with contracted competitive/market research support as needed - to track new entrants, payer market dynamics, and policy trends; synthesize findings into actionable briefs for Sales and Product.
• Create and maintain sales enablement tools: pitch decks, one-pagers, ROI/value calculators, competitive battle cards, case studies, and objection-handling guides.
• Support end-to-end product launch execution - launch playbooks, readiness criteria, cross-functional governance, and go-to-market timelines - in partnership with the Product Marketing and Product Management teams.
• Partner with the cross-pillar Content & Website function and freelance content-writing support to produce thought leadership assets, web content, and campaign collateral consistent with product positioning.
• Synthesize Voice…