Senior Manager, DTC Site & Operations

Compana Pet Brands is a global leader in pet care and nutrition dedicated to enriching the lives of pets and their families today and for generations to come.

We are actively seeking a Senior Manager, DTC Site Experience & Operations to join our growing organization and help us Nurture What You Love!

This role’s primary responsibility will be to own the day-to-day performance, health, and commercial readiness of the Bullymake and Dinovite digital storefronts. This role leads site experience, merchandising, ecommerce operations, conversion optimization, forecasting support, and customer service partnership activities to deliver seamless customer journeys, profitable growth, and operational readiness across direct-to-consumer channels.

• Owning the day-to-day customer experience across homepages, landing pages, navigation, collection pages, product detail pages, cart, and checkout.
• Translating approved brand, assortment, pricing, and promotional strategies into effective onsite experiences.
• Managing product setup, merchandising, offers, pricing, inventory messaging, promotional placement, and launch readiness to ensure an accurate and effective customer experience.
• Building and managinga prioritized conversion-rate optimization roadmap.
• Identifying friction and opportunity using behavioral data, funnel analysis, customer feedback, support contacts, reviews, and competitive insights.
• Developing and executingA/B and multivariate tests, measure results, document learnings, and scale successful experiences across the customer journey.
• Servingas the business owner and primary administrator for the ecommerce platform and supporting site tools.
• Monitoring site health, checkout performance, integrations, and customer-impacting issues, while coordinating the timely resolution of defects and incidents and communicating updates to stakeholders.
• Assisting the DTC Director in developing and maintaining demand forecasts for the Bullymake and Dinovite DTC businesses.
• Providing timely forecasting inputs based on site performance, promotional plans, product launches, subscription trends, conversion assumptions, and emerging customer behavior.
• Monitoring performance against forecast and identify risks, opportunities, inventory constraints, and demand changes that may impact customer experience, revenue, or promotional plans.
• Owningthe day-to-day business relationship with the DTC customer service team ensuring they are equipped for product launches, promotions, pricing changes and other events that may affect customers.

• Bachelor's degree in Marketing, Advertising, Communication, Business, or related field
• 8+ years of progressive experience in DTC ecommerce, site experience, digital merchandising, ecommerce operations, or conversion optimization.
• Demonstrated ownership of a meaningful consumer ecommerce storefront.
• Strong understanding of onsite merchandising, product detail pages, promotional execution, cart and checkout experiences, and mobile commerce.
• Experience building and managing a structured experimentation and CRO program.
• Hands-on proficiency with a major ecommerce platform, Shopify and its supporting technology ecosystem.
• Experience with CMS, analytics, testing, personalization, product-information, subscription, payment, and customer-experience tools such as VWO, Recharge, Order Groove, GA4 and Klaviyo.
• Experience contributing to ecommerce forecasts, demand plans, promotional projections, or commercial planning.
• Experience managing…