Social Media Content & Marketing Virtual Assistant

Social Media Content & Marketing Virtual Assistant

An SEO and digital marketing professional who helps automotive and ecommerce brands improve their online visibility, connect with their target audiences, and drive measurable business growth.

Her work focuses on strategic SEO, website architecture, technical SEO, search visibility, AI search optimization, and improving how websites support customer buying behavior and revenue generation.

Ivy works with businesses that already have marketing teams but need deeper SEO expertise to identify opportunities, overcome technical limitations, and turn organic search performance into meaningful business results.

She is looking for a creative, reliable, and collaborative Virtual Assistant who can support her social media content efforts, maintain a consistent brand presence, and free up her time to focus on client work and business growth.

The Social Media Content & Marketing Virtual Assistant will support the client's content creation and publishing activities, primarily for Linked In and Instagram.

The ideal candidate enjoys writing, creating simple and engaging visual content, and helping a business communicate its expertise online. This person should be comfortable working from established brand guidelines, content instructions, and templates while also bringing fresh ideas and creative suggestions to the table.

The initial focus will be on producing and publishing approximately 2–3 social media posts per week, or 8–12 posts per month. The role may gradually expand to include light email marketing support, project coordination, and assistance with online workshops or training sessions as needed.

This is a hands‑on execution role, with an emphasis on content quality, consistency, organization, and collaboration.

• Create, prepare, and schedule approximately 2–3 social media posts per week (8–12 posts per month).
• Support the client's company Linked In page and Instagram account.
• Develop content based on the client's instructions, content ideas, business information, and established brand guidelines.
• Write clear, engaging, and audience‑appropriate captions that reflect the client's expertise in SEO, AI search, ecommerce, automotive marketing, and digital growth.
• Repurpose existing ideas, quotes, educational insights, and other client‑provided materials into social media content.
• Organize content into a manageable posting schedule or content calendar.
• Ensure posts are proofread, visually consistent, and ready for the client's review or approval before publishing, as agreed.
• Schedule and publish approved content using the client's preferred scheduling tools.
• Monitor assigned content tasks and ensure posts are completed and published by the agreed deadlines.

• Create simple, clean, and engaging graphics using Canva.
• Work with existing templates, brand assets, stock images, quotes, and client‑provided materials.
• Design visual content such as quote cards, educational graphics, simple promotional posts, and other brand‑aligned social media assets.
• Follow the client's visual direction and brand guidelines, including typography, layout, image selection, and color guidelines once finalized.
• Adapt existing designs into different formats when needed for Linked In and Instagram.
• Use AI‑generated visuals selectively when appropriate, while prioritizing simple, authentic, and relevant graphics.
• Maintain an organized library of design files and reusable templates.

Important: The client prefers simple, practical designs over elaborate graphics. The VA should be able to execute straightforward…