Performance Marketing Manager

Great Day Improvements | Performance Marketing Manager (Universal Windows Direct)

Job Type: Full-Time, Exempt.

Location:

100% Remote, with flexibility on geographic location. Candidates must be able to accommodate Eastern Time working hours. Occasional travel to the Cleveland, Ohio headquarters is expected, approximately once per quarter, with additional travel as business needs arise.

Salary Range: $95,000 – $115,000 base compensation, plus eligibility for a 20% annual target variable compensation (VC) bonus. Total target annual compensation ranges from $114,000 – $138,000, inclusive of base salary and target VC. Variable compensation is subject to applicable plan terms and performance criteria.

This range represents a good faith estimate of the expected base salary for this position. Final base salary will be determined based on factors including, but not limited to, the candidate’s education, experience, knowledge, skills, abilities, and alignment with market data.

Summary:

Great Day Improvements (GDI) is a national home improvement company bringing together a portfolio of established brands dedicated to helping homeowners enhance the comfort, beauty, and value of their homes. One of those brands, Universal Windows Direct (UWD), specializes in high-quality replacement windows and doors, helping homeowners transform their living spaces.

Great Day Improvements is seeking a Performance Marketing Manager to join our team, with dedicated responsibility for supporting Universal Windows Direct.

This role will play a key part in driving UWD's continued growth across its 12 markets by overseeing paid search and paid social performance, strengthening agency partnerships, and optimizing marketing investments to deliver measurable business results.

The ideal candidate is a highly analytical, results-driven marketing professional with hands-on paid media experience and a passion for using data to drive measurable improvements. Working closely with UWD's VP of Marketing, this individual will evaluate campaign performance, challenge agency recommendations, identify optimization opportunities, and connect marketing investments to qualified leads, appointments, and profitable growth.

This is a highly visible, individual contributor role offering the opportunity to influence marketing performance, strengthen agency accountability, and help shape data-driven decisions across a growing, multi-market organization.

• Paid Media Strategy & Optimization:
  Oversee day-to-day paid search and paid social performance across Google Ads, Microsoft Advertising, Meta, and other relevant platforms. Evaluate campaign structure, bidding strategies, targeting, creative, landing pages, tracking, and testing to identify optimization opportunities.

• Agency Management & Accountability:
  Serve as the primary day-to-day contact for paid media agency partners, leading performance reviews, challenging recommendations, establishing expectations, monitoring deliverables, and coordinating approved optimization initiatives.

• Performance Analysis & Reporting:
  Analyze campaign, platform, CRM, and sales funnel data to evaluate marketing effectiveness, identify trends and performance gaps, and translate findings into actionable recommendations that improve lead quality, appointments, and business results.

• Market-Level Performance Management:
  Monitor marketing performance across UWD's 12 markets, identifying opportunities and challenges based on local demand, staffing, operational capacity, seasonality, and business objectives. Recommend adjustments to marketing investments and priorities accordingly.

• Budget Planning & Forecasting:
  Support channel- and market-level budget development, monitor spending and pacing, maintain…