Amazon & E-commerce Marketing Manager

Basic Research is a Salt Lake City-based health and beauty company behind brands including Sero Vital and Novex Biotech. Our products are sold direct to consumer, on Amazon, and at major retailers nationwide. We're building a lean, in-house performance team that moves fast, tests constantly, and lets the data decide.

We're looking for an Amazon & E-commerce Marketing Manager to lead the overall strategy and growth of Sero Vital and Novex Biotech on Amazon, and to own the Novex Biotech Shopify store. You'll own the plan, the results, and the standards behind every listing and product page, so that our products are easy to find, convert well, and stay in stock.

You'll partner closely with our Amazon Ads Manager, who runs Amazon paid media day to day. You set the direction (growth goals, priority products, promotions, and budget focus), and the two of you work together on how ads, organic ranking, and listing content drive results. You'll also work hand in hand with our Head of Performance on traffic to the Novex site, with Operations on forecasting and inventory, and with our creative team on images, video, and content.

This role is a good fit for someone with 5+ years of Amazon and e-commerce experience at a consumer brand or agency, who has owned channel strategy and growth targets, has run a Shopify store, knows what great listings and product pages look like, and is comfortable leading across teams.

• Own the Amazon and e-commerce strategy for Sero Vital and Novex Biotech, including annual and quarterly plans, revenue and profitability goals, and market share targets.
• Decide where to focus: hero products, new launches, bundles, pricing, and which categories and keywords to win.
• Build the promotional calendar (Prime Day, Prime Big Deal Days, Black Friday/Cyber Monday, coupons, deals, Subscribe & Save) and lead planning across ads, creative, and Ops.
• Track competitors, category trends, pricing, and Buy Box, and adjust the plan quickly.
• Identify and lead growth opportunities in other marketplaces such as , Target Plus, and Tik Tok Shop.

• Set paid media priorities with the Ads Manager so ad spend supports overall goals: product focus, launch support, event plans, and target TACoS.
• Connect advertising and organic performance, using ads to build ranking and listing improvements to lift ad efficiency.
• Review ad and total-business results together each week and agree on next steps.

• Set and enforce listing standards across every ASIN: titles, bullets, descriptions, backend keywords, images, video, A+ / Premium A+ content, and Brand Store.
• Lead keyword research and Amazon SEO to grow organic ranking and visibility.
• Brief the creative team on main images, infographics, lifestyle images, and video, and approve final assets against our standards.
• Regularly audit listings, test improvements (e.g., Manage Your Experiments), and fix suppressed listings, catalog errors, and content issues.
• Grow ratings and reviews through compliant programs such as Vine, and protect the brand through Brand Registry and monitoring of unauthorized sellers.
• Send all listings, claims, and content through brand and compliance review, staying within FDA, FTC, and Amazon policy for supplements and beauty products.

• Manage the Novex Biotech Shopify site day to day: product pages, collections, navigation, pricing, merchandising, site content, and apps. Keep the site fast, mobile-friendly, and error-free.
• Own conversion rate (CVR) and revenue per visitor. Run a steady A/B testing program on landing pages, product pages, offers, and checkout to improve CVR, average order value, and subscription take rate.
• Plan and run site deals and offers: sitewide sales, bundles, discount codes, free-shipping thresholds, gift-with-purchase, upsells and cross-sells, and holiday and seasonal promotions, protecting margin along the way.
• Grow site traffic by partnering with the Head of Performance on paid traffic and landing pages, and by owning on-site SEO (keywords, meta data, product and blog content, technical SEO).
• Partner on email and SMS programs (e.g., Klaviyo) for promotions, abandoned cart, post-purchase, and win-back flows to drive repeat purchases and retention.
• Grow and manage subscriptions (e.g., Recharge or Shopify subscriptions), including offers, retention, and reducing cancellations.
• Manage customer…