SEO​/SEM Marketing Specialist

Instrumental is growing, and we are looking for an SEO Specialist to help clients become more discoverable, measurable, and competitive across traditional and AI-powered search.

This is not a traditional marketing role. You will combine search strategy with hands-on technical implementation: auditing websites, improving organic visibility, configuring and validating analytics and conversion tracking, and helping clients understand how people find and engage with their businesses. You will also help clients adapt to AI-driven discovery through Answer Engine Optimization (AEO), prompt tracking, and practical visibility measurement.

You will work closely with clients and internal teams to identify opportunities, make or coordinate improvements, and connect search performance to meaningful business outcomes. The work calls for curiosity, precision, sound judgment, and a willingness to explain technical topics in clear, useful language. Search is changing quickly; we value people who can experiment thoughtfully while keeping the fundamentals strong.

Instrumental is a digital sales and marketing agency based in Golden, Colorado and a proud Elite Hub Spot Partner. We partner with growth-minded organizations to build scalable, data-driven marketing and revenue strategies within the Hub Spot ecosystem.

We show up unapologetically on our own terms. We lead with authenticity, build real relationships, and deliver exceptional work. There is a bit of Western frontier energy in how we operate. We are self-made, trailblazing, and committed to doing things the right way.

We are not the loudest in the room, but we earn trust quickly. Whether partnering with a Fortune 500 company, a CMO, or a founder building something from scratch, we meet people where they are and lead with a human-first approach. We care deeply about the craft behind a well-built Hub Spot solution and the artistry behind a well-told brand story.

Our work speaks for itself. We have earned more Hub Spot Impact Awards than any other agency because we stay focused on what matters most, delivering meaningful results that drive real client success. At Instrumental, high standards and strong culture go hand in hand. We support each other, take ownership, and take pride in the impact we create together.

You show up as your authentic self, grounded, prepared, and ready to contribute.

You take ownership of your work, follow through on commitments, and communicate proactively. You ask thoughtful questions, build trust easily, and look for ways to improve both your work and the team around you.

You adapt your approach to meet people where they are, whether working with founders or enterprise-level leaders, without losing your authenticity. You value both discipline and creativity, and you care about doing things the right way.

You are organized, reliable, and able to balance multiple priorities while maintaining a high standard of work. Most importantly, you care about your work, your team, and the impact you are making.

AI is part of how modern teams do great work.

At Instrumental, we expect a baseline of curiosity, initiative, and practical experimentation when it comes to AI. Our team members consistently look for ways to improve how work gets done, whether that means increasing velocity by reducing time to complete a task or elevating excellence by improving the quality, clarity, and usefulness of the outcome.

You do not need to be an expert, but you should be open to exploring and adopting new tools and ways of working. We see AI as a way to enhance thinking, not replace it, and as a key part of building a more intelligent, efficient, and high-performing team.

• Audit websites and search performance to identify technical, on-page, content, local, and authority-building opportunities.
• Conduct keyword, topic, intent, competitor, and search-results research; prioritize opportunities by relevance, business value, and likelihood of impact, not search volume alone.
• Build practical SEO roadmaps and execute or coordinate prioritized work, including metadata and heading updates, internal linking, URL and canonical improvements, redirects, content optimization, and local search enhancements.
• Investigate crawling, indexing, site architecture, mobile experience, Core Web Vitals, image, and page-performance issues; document findings and coordinate fixes with web,…