Senior Consumer Marketing Manager

Lead Canadian consumer marketing strategy at Instacart, using integrated campaigns and partnerships in a Flex First remote work model. Shape brand growth across Canada’s grocery market.
As Senior Marketing Manager II, you will own consumer marketing for Canada, translating business goals into brand narratives and campaigns. You will coordinate brand, media, creative, CRM, and agency partners to deliver measurable outcomes. The role reports to the Director, Consumer Growth & Partnerships Marketing.

Key Responsibilities:

Develop and secure executive alignment for Canada marketing strategy
Execute integrated marketing strategy with cross-functional teams and agencies
Own Canadian brand partnerships, agencies, and influencer programming
Apply consumer, category, and competitive insights to growth
Track Canada monthly marketing budgets with precision
Requirements:
10+ years in brand and integrated campaign marketing
Experience developing strategy and breakthrough brand campaigns
Fluency in briefs, channel partnerships, agency execution, and measurement
Strong communication and executive presentation skills
Understanding of Canadian culture, regional differences, and Quebec
Bring strategic judgment, Canadian market insight, and hands-on campaign leadership to Instacart’s consumer marketing team.