Remote Product Manager - adult education

Description Kforce's client is looking for a Remote Product Manager, Adult Education Engagement

Summary:

This role will own the strategy, organization, optimization, and engagement of a large library of adult educational content. The ideal candidate will have experience owning content strategy and using engagement data, user feedback, and analytics to understand what is working, identify gaps, and continuously improve the digital content experience.

Responsibilities:
* Own the content strategy and roadmap for a large library of adult educational content
* Audit existing content to understand what is available, how it is organized, where gaps exist, and what should be created, refreshed, or retired
* Organize and segment content based on different user personas, journeys, stages, and needs
* Use engagement data, user feedback, analytics, and experimentation to understand what content is working and what needs improvement
* Define, track, and own key content engagement and personalization metrics
* Explore new ways to make content more engaging, including short-form video, mobile experiences, gamification, interactive content, and other digital formats
* Oversee content production and prioritize what gets built while working closely with content, product, engineering, analytics, and other cross-functional teams
* Identify gaps in the existing content library and determine whether new content should be developed internally or sourced externally
* Package content into customizable programs and experiences based on different user needs and preferences
* Help define and improve the overall content management approach and articulate a clear vision for the future of the content experience Requirements
* 3+ years of experience as a Product Manager or equivalent, ideally owning user-facing digital products or experiences
* Strong experience owning content strategy, content optimization, digital education, adult learning, curriculum, or related programs
* Experience with adult education and adult learning content delivered digitally
* Experience building or managing content-driven products, content management systems, or personalized content experiences
* Strong experience implementing and using engagement metrics, analytics, user feedback, and experimentation to improve content
* Experience auditing, organizing, segmenting, and prioritizing large amounts of existing content
* Ability to recognize what makes content engaging, useful, accessible, and relevant to different audiences
* Experience working cross-functionally with teams such as engineering, design, analytics, operations, and content production
* Experience with mobile and digital content experiences across smartphones and tablets is a plus
* Healthcare, patient education, caregiver education, adult learning, or aging-population experience is preferred but not required
* Comfortable working in a fast-paced, hands-on environment where ownership, flexibility, and the ability to work through ambiguity are important

Job Type Direct Hire Compensation
140000 - $170000