Director of Patient Engagement and Growth

Director of Patient Engagement and Growth

#2969

Addison, Texas, United States

At Solis Mammography, we save lives. We shape the future of women's health. We are empowered, appreciated, and part of something bigger. Together, we deliver compassionate, exceptional care. Every patient. Every time.

Our patient-focused culture is at the heart of every interaction. We deliver the care, compassion and high-touch experience that have made us a valued healthcare partner to the generations of women that we serve. As the nation's leader in breast health services, our commitment to providing excellence in patient care is realized at every level of our organization.

Director of Patient Engagement and Growth

Looking to elevate your career? Join us!

Work Location: Remote with onsite as needed

Work Hours: Full Time

The Director, Patient Engagement & Growth is the execution owner for the patient channel within the commercial growth engine. Where the VP of Growth sets patient engagement and outreach strategy and owns channel conversion targets, this Director turns that strategy into executed initiatives and recovered volume. The role closes the gaps where patients fall out of the funnel, most notably at order follow-up, scheduling, diagnostic workup, and annual return, and serves as the connective layer that lands engagement initiatives consistently across Operations, Marketing, the Contact Center, and the center network.

Success is measured by reduced patient leakage, higher order-to-appointment conversion, and completed exam volume, all rolling up into the VP’s funnel-health and volume, rate, and mix cadence.

Department/Center Highlights:

• Highly engaged culture.
• Collaborative team environment
• Fast-paced and Growth-Oriented

Here is what you will need:

• Bachelor’s degree in business, marketing, healthcare administration, or a related field; advanced degree a plus.
• 7+ years in patient engagement, growth marketing, demand conversion, or funnel and lifecycle management, with at least 3 years leading cross-functional initiatives or teams.
• Healthcare experience strongly preferred; women’s health, imaging, or multi-site provider operations a distinct advantage.
• Demonstrated record of reducing funnel leakage or improving conversion through data, campaigns, and process change.
• Experience managing third-party vendors or outreach partners to measurable performance targets.
• Strong command of funnel analytics and campaign measurement; comfort with CRM, scheduling, and patient outreach platforms.
• Excellent communication and influence skills, with the ability to lead through others across departments.

A Day in the Life of a Director of Patient Engagement and Growth:

• Provide services and support for the following areas:
• Funnel Execution & Leakage Recovery
• Maintain a clear, data-backed view of patient-channel conversion and drop-off at every stage: referral received, order placed, appointment scheduled, exam completed, diagnostic follow-up, and annual rescreen.
• Lead the initiatives that recover patients who leak from the funnel, with particular focus on unscheduled and aged open orders.
• Feed stage-level leakage findings into the VP’s weekly funnel-health reviews and closed-loop reporting rather than operating a parallel analytics function, and translate those findings into prioritized recovery action.
• Drive closure of incomplete diagnostic pathways, including BI-RADS 0 cases requiring additional imaging, so patients complete the full episode of care.
• Campaign Execution
• Execute the multi-channel patient engagement campaigns that deliver on the demand-generation strategy owned by the VP: recall and reactivation, no-show recovery, annual rescreen reminders, and compliance outreach.
• Operationalize audience, messaging, cadence, and channel mix in partnership with Marketing, and run a disciplined test-and-learn program so effort shifts toward what measurably moves completed exams.
• Report campaign performance into the VP’s operating cadence against conversion and volume targets.
• Lead systematic operational follow-up on physician referrals and orders so every order received is pursued to scheduling, with clear ownership and service-level expectations for turnaround.
• Close the loop back to referring physicians in coordination with the Sales team, which owns the account relationship, surfacing any friction that slows patients from order to appointment.
• Track order and referral conversion by source and feed lost-conversion reasons back into the Sales, Marketing, and…