Customer Marketing Planning Manager

United Kingdom

We’re looking for an experienced Customer Marketing Planning Manager to join our Customer Marketing team on a permanent basis. In this role, you'll lead the development and delivery of customer-led, data-driven marketing plans that align to strategic business priorities, maximise marketing investment and deliver measurable outcomes for both our members and the Society.

You’ll work closely with marketing, product, analytics, operational and specialist teams to translate customer insight, market trends and business objectives into clear, prioritised marketing plans. You'll be responsible for ensuring activity is focused on the right audiences, sequenced effectively and balanced against resource, budget and channel capacity to deliver the greatest impact.

Using customer insight, performance data and commercial understanding, you’ll continuously review and optimise activity, driving improvements in customer engagement, response rates and marketing effectiveness. You’ll play a key role in prioritisation, governance and decision-making, helping teams navigate competing demands, manage dependencies and respond effectively to changing business priorities.

Working with senior stakeholders across the business, you'll provide clear recommendations and challenge where appropriate, ensuring that marketing activity remains customer-focused, delivers against strategic objectives and generates strong commercial outcomes. You’ll also help drive continuous improvement in planning processes, measurement frameworks and ways of working across Customer Marketing.

Customer outcomes are at the heart of everything we do. We're looking for someone with significant experience in customer marketing planning, strong analytical and commercial skills, and the ability to translate insight into actionable plans. You'll be comfortable working in a fast-paced, matrix environment and building strong relationships with stakeholders at all levels to deliver successful, integrated marketing activity.

At Nationwide we offer hybrid working wherever possible. More rewarding relationships are supported through our hybrid approach, bringing colleagues together across our UK wide estate, whilst also supporting generous access to home working. We value our time in the office to solve problems, to learn, and to feel connected.

For this job you'll spend at least two days per week, or if part time you'll spend 40% of your working time, based at either our Swindon or London office. If your application is successful, your hiring manager will provide further details on how this works. You can also find out more about our approach to hybrid working here.

If we receive a high volume of relevant applications, we may close the advert earlier than the advertised date, so please apply as soon as you can.

Uncompromisingly Customer, whatever our role

There are all sorts of employee benefits available at Nationwide, including:

Private medical insurance

A highly competitive pension to help you build a strong foundation for retirement

Access to an annual performance-related bonus

Training and development to help you progress your career

A great selection of additional benefits through our salary sacrifice scheme

Life assurance to provide peace of mind for you and your loved ones in the event of your death

Wellhub – access to a range of free and paid options for health and wellness

Up to 2 days of paid volunteering a year

We forge our own path at Nationwide.

As a mutual, we’re owned by our members - those customers who bank, save or have a mortgage with us. We challenge the financial sector status quo. We don’t…