Director of Marketing - Falcon MLR

Team:
Marketing Country:
United Kingdom Remote Work Available:
Yes
Veeva Systems is a mission-driven organization and pioneer in industry cloud, helping life sciences companies bring therapies to patients faster. As one of the fastest-growing SaaS companies in history, we surpassed $3B in revenue in our last fiscal year with extensive growth potential ahead.

At the heart of Veeva are our values:
Do the Right Thing, Customer Success, Employee Success, and Speed. We're not just any public company – we made history in 2021 by becoming a public benefit corporation (PBC), legally bound to balancing the interests of customers, employees, society, and investors.

As a Work Anywhere company, we support your flexibility to work from home or in the office, so you can thrive in your ideal environment.

Join us in transforming the life sciences industry, committed to making a positive impact on its customers, employees, and communities.

The Role We are seeking a Marketing Director to lead global marketing for Falcon MLR, our agentic MLR solution. Partnering closely with marketing, strategy, and product management, you will develop the positioning, messaging, value propositions, and go-to-market strategy for Falcon MLR. You will also execute global marketing strategies that drive brand awareness, pipeline growth, and engagement with existing customers and target accounts.

You will ensure seamless territory alignment and make a measurable impact across demand generation, events, communications, and digital marketing in a fast-paced, innovative environment.

What You'll DoDevelop and drive global marketing strategy and go-to-market execution for Falcon MLR, aligning marketing initiatives with business objectives and market opportunities

Own the integrated marketing strategy, partnering closely with cross-functional teams on key objectives and campaign themes

Create awareness, nurture, and educate key contacts within target accounts to drive pipeline growth and accelerate sales opportunities

Develop compelling marketing content—including customer stories, presentations, web content, videos, webinars, and sales tools—to support every stage of the customer journey

Partner with Product Management and Strategy to build differentiated positioning, messaging, and value propositions that speak directly to key target buyers and influencers

Represent the voice of the customer by bringing market insights, competitive intelligence, and customer feedback into product and marketing strategies

Identify and act on opportunities to improve programs and ABM effectiveness through better audience segmentation, marketing techniques, and processes

Work cross-functionally with Sales, Enablement, Strategy, and Marketing teams to ensure optimal orchestration and execution of global marketing programs

Build and maintain a complete and accurate account and contact database

Measure marketing performance, evaluate business impact, and continuously optimize programs to improve awareness, pipeline, and customer adoption

Requirements

Based in Copenhagen
10+ years of enterprise B2B software marketing experience

Must have a proven track record of building global, multi-channel campaigns and driving strategic go-to-market execution

Hands-on experience spanning GTM strategy development through content creation and editing (including customer stories, presentations, web content, videos, and sales tools)
Deep understanding of database management, audience segmentation, and targeted nurture programs (including ABM) to accelerate pipeline growth and sales opportunities

Proven ability to build trusted relationships and drive alignment across multiple product lines (Promo Mats, Medical, Med Tech) and matrixed global regions (NA & EU, LATAM, APAC)
Experience…