Senior Partnerships Brand Manager

Why Sony Interactive Entertainment?

Sony Interactive Entertainment isn’t just the Best Place to Play - it’s also the Best Place to Work. Sony Interactive Entertainment (SIE) is the company behind the Play Station brand. As a subsidiary of Sony Group Corporation, we’re part of a proud legacy of innovation and excellence. SIE is a dynamic technology company, delivering cutting-edge hardware and network services to more than 100 million people and an entertainment leader, home to some of the most beloved and recognizable intellectual properties (IP) in the world.

Our role at SIE is to create and nurture the experiences under the Play Station brand, a name synonymous with entertainment excellence and creativity.

The Senior Partnerships Brand Manager is an experienced partnerships marketer responsible for developing strategic collaborations that strengthen the Play Stations brand, drive awareness and engagement for priority first‑party titles, and create meaningful connections with players and broader culture. Success requires cultural curiosity, creative mindset, commercial judgment and the ability to turn ambitious ideas into meaningful value for Play Station and its players.

Reporting to the Director, Brand Partnerships, this role leads assigned programs from opportunity identification and partner outreach through business case development, negotiation, creative execution and measurement. The role works closely with Play Station Studios, Global Games Marketing and teams across SIE to connect the right brands, games and ideas.

• Identify and develop brand partnership opportunities across consumer goods, fashion, lifestyle, and related categories that support Play Station brand and first‑party title priorities; build and maintain a proactive pipeline of prospective brand partners and agency relationships.
• Develop strategic recommendations, business cases and pitches that connect audience, cultural, brand and commercial objectives.

• Lead assigned partnerships from concept and partner outreach through negotiation, contracting, creative development, launch and post‑program evaluation.
• Manage partner and agency relationships, budgets, timelines, approvals, deliverables and contractual commitments to support high‑quality execution.
• Collaborate across Studios, Games Marketing, Legal, Finance, Procurement, PR, Social, Influencer, Events, Creative, Media and local markets to integrate programs into broader plans and protect Play Station brands and IP.

• Define success measures, track partner commitments and program value, and translate results into clear recaps and recommendations that inform future partnership strategy.

• Bachelor’s degree in marketing, business, communications or a related field, or equivalent experience.
• 8+ years of relevant experience in brand partnerships, business development, integrated marketing, licensing or a related discipline.
• Gaming industry experience and a genuine passion for games strongly preferred, with the fluency to collaborate credibly with studios and brand partners and connect the right partnership idea to the right game, audience, and business objective.
• Proven experience developing and delivering partnership programs from opportunity identification and negotiation through activation and measurement.
• Strong relationship‑management, collaboration and influencing skills across senior stakeholders, agencies and external partners.
• Commercial acumen, including experience with budgets, contracts, partner valuation, KPIs and return on investment.
• Clear,…