Senior Manager, Creator Commerce; TikTok Shop & Trybe) Remote

Remote - US

At the heart of AG1 lies a commitment to our mission to empower people to take ownership of their health. Since 2010, we've dedicated ourselves to bringing Foundational Nutrition to people around the world.

Our ethos is deeply rooted in science, with an unwavering dedication to continuous improvement. We leverage and contribute to the latest research to deliver a powerful, straightforward solution for optimal health to our customers. We harness the finest ingredients so that every scoop of AG1 gives you the nutrients you need with the simplicity you want in a daily routine.

Likewise, our organization puts the same energy into creating an environment that is a reflection of the cultural values that define who we are and how we work together. These seven values - One Spectacular Life, Customer Obsessed, Radical Ownership, High Performance, Courage, Amazing Humans and Continuous Pursuit of Excellence
-are a representation of the high standards we set, and hold ourselves accountable to, when it comes to building our global team.

We're looking for a driven, hands‑on operator to own and scale the AG1 Tik Tok Shop and Trybe Program. This role will oversee the P&L for Tik Tok Shop, from storefront and merchandising to agency management, creator/affiliate strategy, and LIVE commerce. This role will also lead Trybe end to end, including the VIP tier, retainer program, content approvals, and paid strategy.

This role sits on the Growth team, reporting to the VP of Partnerships.

This role combines program execution, strategic planning, and creator relationship building to grow creator commerce  will track GMV, affiliate GMV, and program economics, using those insights to guide investment decisions and see the impact of your work in measurable results. The key measure of success is scaling Tik Tok Shop into a dominating growth channel while building a creator community that consistently produces high‑performing and on‑brand content.

Tiktok Shop:

• Oversee the Tik Tok Shop P&L, balancing commission spend, product seeding, agency fees, and LIVE production costs against GMV and targets.
• Own agency management for Tik Tok Shop, holding external partners accountable to GMV, creator activation, and content-output goals.
• Own the Tik Tok Shop storefront and merchandising strategy - pricing, promotions, product mix, and catalog/inventory sync to maximize conversion and discovery.
• Lead the affiliate and creator strategy for Tik Tok Shop, from recruitment and onboarding through activation and ongoing relationship management.
• Drive creator outreach and prospecting, building a pipeline of high‑performing creators and affiliates across tiers.
• Design and run creator incentives and challenges (tiered bonuses, campaign contests) that drive content volume and quality.
• Own creator GMV performance, tracking creator-level conversion and sales metrics and reallocating investment toward top performers.
• Oversee product seeding strategy, matching sample allocation to creator tier and campaign priority to maximize content and sales lift.
• Own LIVE commerce - livestream strategy, scheduling, host/creator selection, and post-stream performance analysis.
• Bring deep Tik Tok Shop platform fluency (Seller/Affiliate Center, Shop ads, discovery mechanics) to unlock new growth levers.
• Operate as AG1's in-house GMV expert - forecasting, diagnosing, and troubleshooting performance across the funnel.
• Own commission and incentive architecture for the channel, setting and iterating rates to protect margin while maximizing creator output.

Trybe:

• Own the AG1 Trybe creator community, setting community strategy, tone, and standards across every creator touchpoint.
• Lea…