Director, Product Marketing

Location: New York

At Sonos we want to create the ultimate listening experience for our customers and know that it starts by listening to each other. As part of the Sonos team, you’ll collaborate with people of all styles, skill sets, and backgrounds to realize our vision while fostering a community where everyone feels included and empowered to do the best work of their lives.

This role is a hybrid position

Some roles require an office while others may be done remotely. This position is considered hybrid, allowing for a combination of remote work and in-office collaboration. Qualified applicants must live within commuting distance of New York or Boston.

The Role At Sonos, Product Marketing manages and captures the collision of product development, audience insights and brand storytelling.

The Product Marketing Director is the most senior member of the Product Marketing team and takes on the responsibility of leading the team, the process and cross functional relationships to deliver clear product positioning and a toolkit of creative assets that the entire organization uses to take the products to market. This role reports directly to the VP of Global Brand Strategy and is responsible for ensuring that every piece of Sonos hardware and every software initiative have a clearly defined role in the Sonos system and in people’s homes and lives, and that the features and functionality that differentiate each product are communicated in clear and compelling ways.

The role is different from many organizations in that it shifts the focus of Product Marketing upstream – leaning into strategic positioning early in the product development cycle, and handing responsibility for go-to-market planning, production and deployment to our consumer marketing and creative teams.  What You'll Lead The Team To Deliver You’ll be responsible for managing the team and defining and overseeing processes and deliverables across the following:

Own the Global Product/System Narrative Arc from Current Positioning to Future State Positioning Partner with Brand Strategy to intimately understand and contribute to brand narrative based on new products and their role in the system as well as new audiences that these products can attract

Collaborate with Product Owners to develop the authoritative product narrative for key product and software innovations. This is the core story at the intersection of the product truth, the audience, and brand to drive downstream product feature prioritizations and decisions, naming, launch briefs, regional adaptations, and channel executions

Ensure product narratives include audience insights and system thinking – not just specs, commercial objectives or competitive landscape

Partner with the Product Owner, Product Finance & Insights teams to ensure all relevant product, competitive, and commercial intelligence has been gathered and synthesized to inform product narrative, pricing, business case and investment recommendations

Maintain narrative coherence as products move from launch into their commercial lifecycle

Lead the Learning Agenda (and contribute to the execution of research)
Collaborate with UX and Insights teams to develop research plans through the product lifecycle

Participate and provide input as research is executed

Interrogate and utilize research findings to inform narratives, audience definitions and insights and strategies for products and launch moments

Deliver audience and cultural insights around the intelligent home, privacy, home audio and other relevant topics

Own the Product Toolkit Work with creative team to develop an insightful, system-led toolkit for each product that includes

Relevant Product Narratives for both hardware and software features and experiences

Key product stories and copy…