Senior Digital Marketing Analytics Professional

** Become a part of our caring community*
* Center Well is seeking a Senior Associate, Digital Marketing to develop and execute data-driven strategies across website, email, SMS, SEO, and organic social channels. This role supports digital lifecycle campaign development, content and website optimization, audience segmentation, performance measurement, and reporting while partnering with creative, analytics, brand, agencies, and other cross-functional teams. The ideal candidate has 4+ years of digital marketing experience, strong analytical and project management skills, and experience working in agile environments;

healthcare marketing experience is preferred.

** Become a part of our caring community and help us put health first.*
* At Center Well, we're transforming healthcare by delivering integrated, personalized experiences that put patients at the center of care. As a leading provider of senior-focused primary care, home health services, and pharmacy solutions-including specialty, mail order, and retail, we're committed to whole-person wellness: physical, emotional, and social.

We're seeking a  
** strategic digital marketing associate
** to help elevate Center Well's digital presence and connect more seniors with personalized care. As  
** Senior Associate, Digital
** you'll own and execute digital strategies across key owned channels
- ** website, email, SMS, and organic social*
* -to drive awareness, engagement, and trust.

This role is ideal for a  
** digitally fluent, performance-driven marketer
** who thrives in an AGILE, fast-paced environment and is passionate about creating meaningful digital experiences for seniors and caregivers.

** Role Responsibilities*
* + Lead and support digital marketing initiatives and attribution across owned channels: website, email, SMS, and organic social

+ Support acquisition website authoring needs across properties and testing agenda

+ Support digital owned performance tracking and assist with key inputs for business listings

+ Develop and assist in audience-first campaigns that drive engagement, conversion, and retention

+ Ensure digital efforts are aligned with brand, business, and growth objectives

+ Oversee and contribute to email marketing strategy, including segmentation, automation, and performance tracking

+ Support organic social media planning and execution to foster community engagement

+ Ensure all digital content reflects brand voice, values, and meets compliance standards

+ Partner with internal teams (creative, analytics, portfolio/brand) for cohesive execution

+ Liaise with external agencies and vendors to support digital initiatives

+ Coordinate cross-functional efforts to ensure timely and high-quality delivery

+ Monitor KPIs across owned channels and compile performance reports

+ Use consumer insights and performance data to inform strategy and ongoing optimization

Report campaign results and business impact to key stakeholders

** Use your skills to make an impact*
* ** Required Qualifications*
* + Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent relevant experience

+ 4+ years of experience in digital marketing, with a focus on owned channels

+ Strong understanding of SEO, content strategy, digital attribution, and user experience

+ Proven success in developing and optimizing digital strategies across email, SEO, website, and social

+ Experience working in agile PODs and applying agile principles to campaign development

+ Strong analytical, communication, and project management skills

+ Results-oriented leader with a passion for data-driven decision-making

+ Skilled in agile environments and cross-functional collaboration

+ Excellent communication and stakeholder engagement abilities

** Preferred Qualifications*
* + Master's degree or MBA

+ Experience in healthcare, senior services, or multi-site operations

+ Familiarity with omnichannel marketing and audience segmentation

+ Knowledge of HIPAA compliance and healthcare marketing regulations

** Additional Information*
* ** This position operates on Eastern Standard Time (EST) hours.*
* ** This position may require up to 10% travel.*
* Work at Home Requirements:
To ensure Home or Hybrid Home/Office employees' ability to work effectively, the self-provided internet service of Home or Hybrid Home/Office employees must meet the following criteria:
At minimum, a download speed of 25 Mbps and an upload speed of 10 Mbps is required; wireless, wired cable or DSL connection is suggested. In certain roles, the…