Own Exclusive Brand Digital & eCommerce Manager

We’re Kingfisher, A team made up of over 70,000 passionate people who bring Kingfisher - and all our other brands: B&Q, Screwfix, Brico Depot, Castorama and Koctas to life. Guided by our purpose Better Homes. Better Lives. For Everyone. We believe a better world starts with better homes, and we work every day to make that a reality. Join us and help shape the future of home improvement.

• Develop and deliver integrated SEO/GEO/AEO, Retail Media and Paid Media strategies aligned to OEB (Own Exclusive Brand), banner and category priorities, driving product discoverability, engagement and sales.
• Manage media agencies and retail media campaigns, optimising performance against commercial KPIs including traffic, conversion, sales and ROAS.
• Lead digital optimisation across product content, product pages, Ratings & Reviews and the wider customer journey, including sampling and review generation for priority OEB products.
• Identify opportunities to use Loyalty and CRM channels to improve personalisation, engagement and retention, increasing consideration and sales of OEB products.
• Use digital analytics and customer insight to identify growth opportunities, support reporting and dashboards, and establish test-and-learn approaches to continuously improve performance.
• Partner with Brand, Content, Analytics, Finance, Group AI and banner teams to deliver joined-up digital plans, while monitoring eCommerce and retail media trends and embedding best practice across OEB.

• Strong experience in digital marketing and eCommerce performance, including customer journeys, product-page optimisation and conversion.
• Proficient in PowerPoint and Excel, with experience using marketing tools such as Similarweb, Bright Edge, GA4 and Power BI for data analysis, reporting and insight generation""
• Experience across SEO/GEO/AEO, Retail Media, Paid Search and performance marketing.
• Experience managing Ratings & Reviews, product sampling, loyalty programmes and targeted customer communications to drive commercial performance.
• Strong analytical skills, using GA4, Power BI, Similarweb and Bright Edge to identify growth opportunities and measure traffic, conversion, revenue, ROAS and ROI.
• Experience managing agencies and external media partners, with strong stakeholder management and presentation skills.
• Proactive and collaborative, with the ability to simplify complex digital topics and manage multiple priorities autonomously.

How We Work
We believe in flexibility and balance. Our hybrid model blends home working for focus with time spent connecting and collaborating - whether in our offices or at offsite locations. On average, around 60% of your time will involve in-person collaboration.

We also offer a competitive benefits package and plenty of opportunities to stretch and grow your career. Scroll down below to find out more about our benefits.

Diversity & Inclusion
Our customers come from all walks of life - and so do we. We’re committed to ensuring all colleagues, future colleagues, and applicants are treated equally, regardless of age, gender, marital or civil partnership status, ethnicity, culture, religion, belief, political opinion, disability, gender identity, gender expression, or sexual orientation.

What We Offer
An inclusive environment where your potential is limited only by your imagination. We encourage new ideas, support experimentation, and strive to create a workplace where everyone can be their best self. Find out more about Diversity & Inclusion at Kingfisher here.