Director of Digital Marketing

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Marketing Management Full Time Senior Management Offsite - Lakeville, Lakeville, MN, US

2 days ago Requisition

Salary Range: $ To $ Annually

The Director of Digital Marketing helps translate Midwest Veterinary Supply’s Marketing strategy into an integrated digital demand and customer engagement capability. In partnership with the VP of Marketing, this role helps develop and execute digital plans that strengthen the digital customer experience, increase awareness and engagement, support lead generation and conversion, and contribute to business growth. The Director leads digital marketing channels and programs, including website and digital experience, SEO/SEM, paid digital media, email and marketing automation, social media management, and analytics.

The role works closely with Marketing Services, Brand Engagement, Sales, ecommerce and technology partners to connect customer needs, content and campaigns across the buying journey and to use performance insights to continually improve results.

This is a remote position. Candidates must reside in one of the following states:
Alabama, Arkansas, California, Florida, Georgia, Idaho, Illinois, Indiana, Iowa, Kentucky, Louisiana, Maryland, Massachusetts, Michigan, Minnesota, Mississippi, Missouri, Nebraska, Nevada, New Hampshire, New Jersey, New Mexico, New York, North Carolina, Ohio, Oklahoma, Pennsylvania, South Carolina, Tennessee, Texas, Virginia, or Wisconsin.

• Partner with the VP of Marketing to develop, refine and execute digital marketing plans aligned with business priorities and the broader Marketing strategy.
• Translate business goals into integrated digital campaigns that attract, engage, convert and retain customers.
• Coordinate digital plans with Marketing Services and Brand Engagement so manufacturer programs, content, creative and digital activation work together.
• Monitor digital trends, customer behavior, competitor activity and emerging technologies to identify relevant opportunities for Midwest.

• Guide the ongoing improvement of website content, navigation, functionality and user experience in partnership with relevant business and technology teams.
• Use customer insights, analytics and feedback to identify opportunities to improve digital journeys, usability, engagement and conversion.
• Coordinate with ecommerce and business solutions stakeholders to support connected customer experiences across relevant digital platforms, clarifying ownership and dependencies across teams.
• Develop and maintain SEO strategies and coordinate search engine marketing to improve discoverability and qualified traffic.

• Plan, execute and optimize paid search, display, retargeting, paid social, email and other digital campaigns as appropriate to business needs.
• Lead social media channel planning and management, including editorial calendars, publishing coordination, engagement monitoring and performance evaluation.
• Partner with Sales and other stakeholders to support lead generation, nurture programs, customer engagement and campaign follow-through.
• Coordinate channel plans, audience targeting, messaging and campaign schedules with content and creative partners.

• Establish and monitor meaningful digital performance indicators, reporting on traffic, engagement, conversion, campaign effectiveness and business outcomes.
• Use tools such as web analytics, advertising platforms, CRM and marketing automation…