Director of Content & Sponsorship Strategy

• Full-time

Informa Markets , a division within Informa, creates global platforms for industries to trade, innovate and grow. We organise over 450 large-scale branded and transaction-led events in over a dozen specialist markets. These are typically not-to-be-missed live and on-demand B2B events where industries convene and people gather to do business.

We also provide data and digital content, as well as year-round online platforms where companies showcase their businesses and products and buyers conduct research, generating valuable leads.

This role is based in our Orlando, FL office.

As the Director of Content & Sponsorship Strategy, you will lead content strategy and thought leadership sponsorship programs for two major healthcare/pharma trade shows: WHX Miami (healthcare technology, medical devices, infrastructure) and CPHI Americas (pharmaceutical/biotech). This role blends content curation, event programming, and sponsor relationship management to deliver high-value experiences for attendees and partners, balancing scientific rigor with commercial goals across the US and LATAM markets.

• Develop and execute multi-track conference content covering medical devices, healthcare IT, pharma, biotech, and related sectors, including keynotes, panels, and workshops tailored to diverse audiences (executives, procurement, researchers, start-ups)
• Design pre-, at-, and post-show programming to extend engagement and value across the full event lifecycle
• Oversee poster sessions, abstract submissions, and research presentations to ensure academic and scientific rigor
• Identify, vet, and secure speakers and subject matter experts; manage disclosures, bios, and conflict-of-interest checks
• Use attendee feedback and market insights to continually refine programming
• Ensure all content meets regulatory and compliance standards (FDA, PhRMA, EFPIA)

• Design and sell tiered thought leadership sponsorship packages aligned with sponsor goals
• Act as the main liaison between sponsors and internal teams, overseeing fulfillment timelines, activations, and contractual deliverables
• Track sponsorship performance and ROI, and identify opportunities to enhance sponsor value

• Build relationships with industry leaders and key opinion leaders to inform content and attract high-profile contributors
• Work with advisory boards to validate content relevance and strengthen program credibility
• Support audience growth through targeted content and lead-generation initiatives
• Represent the brand at industry events to strengthen market presence

• Oversee on-site program logistics, including scheduling, moderators, AV coordination, and troubleshooting
• Provide oversight of the Xcelerate start-up competition
• Partner with Marketing, Sales, Events, Operations, and Product teams to ensure integrated, well-promoted programming
• Manage program budgets, including speaker honoraria and production costs; negotiate speaker fees in accordance with fair market value guidelines
• Manage vendor and production partner relationships

• Define KPIs for content and sponsorship success; report performance to senior leadership
• Conduct post-event analysis to drive continuous improvement

• 10+ years of progressive experience in content development, event programming, or sponsorship management within the tradeshow, conference, or healthcare/pharmaceutical events industry, including 5-7 years specifically in medical education or healthcare event management
• Proven experience managing accredited educational programs for healthcare professionals
• Background in the pharmaceutical, medical device, or broader healthcare industry

• Strong understanding of the pharmaceutical/medical device regulatory landscape (FDA, EMA) and compliance frameworks (PhRMA Code, EFPIA)
• Familiarity with medical terminology, clinical practice, and healthcare industry trends
• Knowledge of tradeshow and event best practices, including experiential and content marketing, thought leadership, and hybrid/digital event formats
• Strong strategic thinking, with the ability to translate business goals into effective content and sponsorship programs
• Excellent relationship-building and communication skills, with the ability to engage senior-level stakeholders
• Solid commercial acumen, including…