Senior Associate, Customer Lifecycle Marketing

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Careers at dentsu## Senior Associate, Customer Lifecycle Marketing Apply:
USA
- Remote
- Colorado:
USA
- Remote
- Georgia:
USA
- Remote
- Missouri:
USA
- Remote
- North Carolina:
Chicago:
Full time:
Posted Today:
R1133372
*
* Job Description:

***** We welcome remote candidates based in the continental United States
*** Merkle is a leading data-driven, technology-enabled, global performance marketing agency that specializes in the delivery of unique, personalized customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios. The agency's heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive people-based marketing strategies.

Its combined strengths in performance media, customer experience, customer relationship management, loyalty, and enterprise marketing technology drive improved marketing results and competitive advantage. We are champions for meaningful progress and we strive to be a force for good—for our people, for our clients, for the industry and for our society. We keep our people at the center, creating space for growth, understanding and learning so they can thrive.

We embed diversity, in our mindset, in our solutions and in our teams to empower an inclusive, equitable and culturally fluent environment. Building this culture within our teams makes us better collaborators with each other and with our clients, driving better outcomes for all. Merkle is an agency of dentsu.  As Senior Associate, Customer Lifecycle Marketing, you will join a team of talented and experienced marketers who focus on helping Merkle clients achieve their our goals.  

You will plan strategy, with a focus on first party data-driven channels (email, SMS, direct mail, push notifications). You will help develop and manage campaign strategies that produce measurable return on investment and you'll work across multiple vertical markets (Insurance, Financial Services, Non-Profit, Retail, Automotive, Travel, Media and Entertainment, B2B, High-tech).  
** To be successful in this role you need to have a deep passion for finding solutions, and an understanding of how businesses, brands and customers interact,
** with an advanced understanding of the always evolving role that data and technology play in this relationship. You know how to identify business growth opportunities and develop recommendations to help group client relationships.  
** You Will:
*** Build, develop, and deliver messaging strategy for omni-channel marketing plans using 1st party data.
* Be a subject matter expert and be able to translate new technology - focused on areas of messaging and CRM - into new marketing ideas for the client.
* Show an understanding of differences in marketing to customers in different industries and environments.
* Ensure meaningful client value is delivered through a mix of best-practice solutions, capabilities, and original thinking.
* Write campaign briefs to hand off to creative and execution teams.
* Collaborate and develop relationships with internal Merkle teams (account management, operations, creative, analytics), and partner agencies to understand the feasibility of cross-channel recommendations/ plans.
* Identify main data points and measurements…