Marketing Manager

• 401(k)
• 401(k) matching
• Company parties
• Dental insurance
• Donation matching
• Free uniforms
• Health insurance
• Opportunity for advancement
• Paid time off
• Training & development
• Vision insurance
• Wellness resources

Marketing Manager American Home Contractors (Infinity Home Services) | Washington DC-Baltimore Area | On-site | Full-time

Are you a full-funnel marketer who thrives on owning the whole picture? We are looking for a strategic, driven, and hungry Marketing Manager to serve as the marketing leader for American Home Contractors and represent our brand. This is not a support role, you are the marketing department, and you will own brand marketing end to end, hands‑on, working across Sales, Customer Service, and Operations.

If you can drive demand, build brand equity, own the customer relationship, and report on all of it with confidence, we want you on our team.

As a Marketing Manager, you will own the marketing funnel from lead generation to organic social, reputation management, customer loyalty, and local content. This is a hands‑on individual contributor role responsible for executing marketing initiatives that generate new customer opportunities while increasing engagement, retention, and referrals from our existing customer base. You will operate across every marketing channel and serve as the primary marketing partner to brand leadership.

Your decisions directly shape how the brand grows, how it is perceived in its market, and how effectively it converts awareness into revenue.

Google Local Service Ads (LSA):
Own LSA strategy and execution, including bid management, budget, spend pacing, and lead quality review. Make real‑time optimization decisions to maximize lead volume and ROI. Running paid lead and ad campaigns yourself is a must, including troubleshooting underperformance and pivoting mid‑month rather than waiting for the month‑end report.

Lead Performance:
Monitor lead flow, identify underperformance, and diagnose root causes. Analyze conversion funnel data and surface actionable recommendations to the Regional Marketing Manager. Work closely with brand‑level teams to align lead flow with appointment goals and capacity. Execute marketing initiatives that drive qualified lead generation through digital, traditional, customer loyalty, referral, and on‑location marketing channels. Lead customer acquisition efforts through community events, sponsor ships, association involvement, local partnerships, and grassroots marketing opportunities.

Balance lead generation, customer loyalty, and brand awareness campaigns to support broader organizational goals.

Ad Spend Management:
Manage advertising budgets for the Brand. Make real‑time pacing and allocation recommendations to maximize return on ad spend. Track expenditures, ensure financial accuracy, and report on budget performance.

Event Coordination: AHC does not have an events program yet, and we want someone who will enjoy building one. Lead planning of local events and home shows from start to finish, which is more than staffing a booth. Manage vendor relationships, logistics, on‑site coordination, and post‑event reporting. Align every event with the AHC brand, its objectives, and seasonal demand priorities.

Sponsor ships:
Strengthen community presence and brand visibility through local partnerships, networking opportunities, and sponsor ships. Evaluate local sponsorship opportunities and manage ongoing partner relationships. Assess ROI against brand objectives and make recommendations on renewals or new investments. Coordinate branded materials and presence for all sponsorship activations.

Customer Loyalty:
Own repeat and referral campaigns, driving revenue from the existing customer…