Bilingual Marketing Manager - English & Spanish

• Dental insurance
• Vision insurance

JJ's Hospitality Group brings together three distinct hospitality brands: JJ's Fresh, LADO, and Zenda. From corporate catering and takeout to private events and dining experiences, each brand serves a different audience with a shared commitment to quality food and hospitality.

We are seeking a Bilingual Marketing Manager fluent in English and Spanish who can translate brand strategy into measurable business growth across all three concepts.

Pay: $54,000/year + bonuses (total compensation up to $60,000). Hybrid position based in Orlando, FL.

Build and lead a marketing strategy that generates qualified inquiries, attracts new customers, increases repeat business, and produces measurable revenue opportunities. Success in this role means connecting content, campaigns, partnerships, and digital channels to business results.

Generate qualified demand

• Increase corporate catering inquiries for JJ's Fresh, event inquiries for LADO, and dining demand for Zenda.
• Reach decision-makers through targeted campaigns, Linked In, email marketing, local partnerships, and relevant digital channels.
• Improve lead quality and work with sales to track inquiries through to booked business.

Improve advertising performance

• Plan, manage, and optimize Google Ads and Meta Ads campaigns within approved budgets.
• Track meaningful conversions, including quote requests, calls, orders, and reservations.
• Improve cost per qualified lead and return on ad spend where revenue attribution is available.

Strengthen search visibility

• Improve each brand's visibility through local SEO, website content, and Google Business Profile optimization.
• Turn relevant website traffic into inquiries, orders, and reservations.
• Identify gaps in landing pages and coordinate improvements that increase conversion.

Turn content into customer action

• Develop a clear positioning and marketing plan for each brand.
• Direct content creators, designers, and social media collaborators through focused briefs and timely feedback.
• Deliver consistent campaigns with clear audiences, offers, and calls to action.

Build a productive ambassador program

• Select and manage ambassadors whose audiences align with each brand.
• Establish clear agreements, deliverables, promotional codes, and tracking.
• Evaluate partnerships based on qualified reach, customer acquisition, attributable sales, and cost.

Make performance visible

• Maintain a practical dashboard showing results by brand and channel.
• Report monthly on qualified leads, acquisition costs, conversions, attributable revenue, and campaign performance.
• Recommend specific changes based on evidence and manage the approved marketing budget accordingly.

• Fluent in English AND Spanish — required; this is a bilingual position.
• Proven experience planning and optimizing Google Ads and Meta Ads campaigns with conversion tracking.
• Experience with local SEO and Google Business Profile optimization.
• Experience with email marketing and Linked In campaigns aimed at decision-makers.
• Ability to direct content creators and designers with clear briefs and feedback.
• Analytical mindset: dashboards, monthly reporting, and budget decisions based on evidence.
• Marketing experience in restaurants/hospitality is a strong plus.

Flexible work from home options available.