Paid Search Manager

• Salary up to £45k-£52k DOE
• Based in Cheshire
• Hybrid working – 4 days onsite, Fridays working from home
• Opportunity to take ownership of Paid Search campaigns for a growing fashion and retail business

We’re working with an established fashion and retail business in Cheshire that’s looking to strengthen its digital marketing team with an experienced Paid Search Manager.

This is a great opportunity for someone who enjoys combining strategy with hands on campaign management and wants to make a genuine impact on online performance and revenue growth.

• Salary up to £52k depending on experience
• Hybrid working with Fridays from home
• Opportunity to take ownership of Paid Search strategy
• Work within the fast-paced fashion and eCommerce sector
• Scope to introduce new ideas and drive measurable results

As Paid Search Manager, you’ll be responsible for developing, managing and optimising paid search activity to drive traffic, conversions and revenue across the business.

You’ll take a hands on approach to campaign performance, identifying opportunities to improve efficiency, maximise return on ad spend and support wider eCommerce growth.

Key responsibilities include:

• Manage and optimise Google Ads campaigns across Search, Shopping and Performance Max
• Develop Paid Search strategies focused on customer acquisition, revenue and ROAS
• Monitor campaign budgets, bidding strategies and overall performance
• Analyse campaign data using GA4 and Google Ads to identify opportunities for improvement
• Conduct keyword research, competitor analysis and ongoing campaign testing
• Work closely with wider marketing and eCommerce teams to align campaigns with commercial objectives
• Produce regular performance reports with clear insights and recommendations

• Proven experience managing Paid Search campaigns, ideally within eCommerce or retail
• Strong hands on knowledge of Google Ads, including Shopping and Performance Max
• Experience managing budgets and optimising campaigns against commercial KPIs
• Good understanding of GA4, conversion tracking and attribution
• Confident analysing data and translating insights into actionable improvements
• Knowledge of Google Merchant Center and product feed optimisation
• Commercial mindset with a strong focus on ROAS, conversions and revenue growth
• Ability to work independently and take ownership of campaign performance

Paid Search, PPC, Google Ads, Google Shopping, Performance Max, Google Merchant Center, GA4, eCommerce, ROAS, Campaign Optimisation, Digital Marketing, Conversion Tracking, Paid Media