Sr.Dir/Exec.Dir Brand Lead, NXC-
Remote / Online - Candidates ideally in
Los Angeles, Los Angeles County, California, 90079, USA
Listed on 2026-10-24
Los Angeles, Los Angeles County, California, 90079, USA
Listing for:
Immix Biopharma, Inc.
Remote/Work from Home
position Listed on 2026-10-24
Job specializations:
-
Marketing / Advertising / PR
Marketing Management, Marketing Strategy, Product Marketing, Marketing Communications
Job Description & How to Apply Below
The Senior Director / Executive Director, Brand Lead, NXC-201 will lead and be responsible for developing the brand strategy, brand identity, product positioning and integrated marketing across healthcare professional, patient and caregiver audiences. This role will shape how we communicate the value of NXC-201 and address the needs of the physicians, treatment centers and patients involved in the treatment journey.
Initial success will be measured by establishing compelling product positioning, brand identity and creative campaign. Longer term, this role will lead launch execution, oversee omnichannel marketing, evolve the brand as customer needs and market conditions change and build a lean, focused and nimble brand team.
This role will be primarily focused on the US market though, at times, may contribute to evaluation of ex-US market potential. Success requires a leader who combines strong commercial judgment with hands-on execution, works with a high degree of autonomy and builds effective partnerships across a lean commercial organization.
What You Will Do Establish Brand Strategy and Positioning- Develop the US brand strategy, positioning, messaging and creative concept for NXC-201, informed by customer insights, clinical evidence and the anticipated treatment landscape
- Lead creative agency selection and oversee agency partner efforts, budget and execution
- Partner with Insights and Medical Affairs to understand the patient journey, referral patterns, treatment decisions and barriers to care while maintaining appropriate functional roles
- Translate market research and competitive intelligence into clear strategic choices and prioritized marketing plans
- Contribute commercial insights to evaluation of ex-US market potential as needed
- Lead development of personal and non-personal healthcare professional, patient and caregiver marketing programs and materials for launch
- Develop the content and channel strategy across field, digital, congress and other customer engagement channels
- Build and lead a small marketing team, including an anticipated omnichannel marketing lead, with clear priorities and accountability
- Manage agency partners and marketing vendors to deliver high-quality work on time and within budget
- Partner with Medical, Legal and Regulatory colleagues to ensure materials and activities undergo appropriate review and comply with applicable requirements
- Partner with Sales Leadership and Commercial Operations to develop field tools, training and coordinated customer engagement plans
- Coordinate with Payer Marketing and Site Activation & Patient Services to align brand activities with access strategy and the provider and patient experience
- Partner with the commercial strategy and launch excellence lead on cross-commercial dependencies, milestones and overall launch planning
- Identify brand readiness risks early and lead cross-functional mitigation planning
- Own the brand marketing budget, agency scopes and allocation of resources; contribute to consolidated commercial budget planning
- Define meaningful measures of marketing effectiveness and use customer insights and performance data to improve execution
- Partner with Insights and Commercial Operations on brand performance reviews, demand assumptions and forecast inputs
- Adapt the brand plan following launch based on customer feedback, market developments and business results
Education and Experience
- Bachelor's degree required; advanced degree (MBA, PharmD or equivalent) preferred
- 10+ years of progressive experience within the biopharmaceutical industry
- Hematology/oncology marketing experience required; cell therapy experience preferred
- Direct experience leading or materially contributing to a US biopharmaceutical product launch required
- Demonstrated experience developing product positioning, brand strategy and integrated marketing campaigns
- Demonstrated success leading complex cross-functional initiatives and managing strategic external partners
- Experience in emerging biotechnology or launch-stage organizations preferred
- Strong understanding of hematology/oncology markets and the healthcare professional, patient and caregiver audiences involved in treatment decisions
- Ability to translate complex clinical information and customer insights into clear, differentiated and appropriately supported brand communications
- Strong agency management, marketing planning and…
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