Senior Influencer Marketing Manager; CPG

We’re looking for a culture-obsessed
Senior Influencer Marketing Manager with CPG experience to identify, recruit, and coordinate talent for our social-first campaign work (organic, paid, and always on). Although remote, this role is required to be located within New York City or Los Angeles metro areas.

• End-to-end creator management inclusive of identifying, recruiting and outreaching to talent, managing contract negotiations/redlines, budgets, content review and guiding influencers/creators with their deliverables
• Build and cultivate relationships with creators, influencers, managers, and agents
• Source UGC and creator talent using platforms like IMAI and your professional network
• Maintain a vetted, organized creator roster across paid organic social needs
• Match creators to briefs based on brand, tone, platform, and content requirements
• Build positive, professional relationships with creators to support long-term collaboration
• Support our internal “Movers+Creators” program which houses creators across various areas that M+S will tap into for quick turnaround programs

• Outreach and onboarding
• Brief delivery and clarification
• Deadlines and deliverable expectations
• Follow-ups and reminders
• Ensure creators clearly understand briefs, content requirements, and brand guidelines
• Proactively flag risks, delays, or misalignment to internal teams
• Coordinate product samples as needed

• Responsive to the unpredictable 24/7 nature of social media campaign execution
• Set and manage creator deliverables, timelines, and submission requirements
• Ensure accurate tracking of creator activity, deliverables, and performance data.
• Monitor content to ensure assets are:
• Complete
• High-quality
• On-brief
• Delivered on time
• Coordinate reshoots, corrections, missing lines, or pronunciation fixes as needed
• Ensure creators submit footage in the correct formats and specs for paid and organic use

• Coordinate creator contracts, usage terms, and approvals
• Ensure invoicing details are clear, accurate, and submitted on time
• Track asset delivery status and usage rights across paid and organic channels
• Partner with internal teams to ensure assets are stored, labeled, and accessible

• Collaborate and work cross-functionally with Creative, Strategy, Production and Business Partnership teams to ensure influencer initiatives are aligned with wider campaign and client goals.
• Ensure creator outputs align with strategic intent, brand voice, and platform needs

• Stay up to date on the latest influencer marketing trends across all social media platforms, with an emphasis on Tik Tok and FTC compliance requirements
• Regularly analyze the competition and other best-in-class brands to inspire new ideas and executions – especially in new platform innovations
• Contribute to team brainstorms and creative campaign ideation

• Experience managing influencer & creator partnerships of all following sizes
• Strong organizational and project management skills
• Familiarity with short-form video content (Tik Tok, Reels, Shorts)
• Ability to manage multiple creators and deadlines simultaneously

• 5+ years of experience in Creator Marketing/Influencer Marketing on social-first campaigns
• Experience working with a wide variety of creators & influencers across a variety of categories (from nano creators to Macro creators)
• Strong organizational skills with attention to detail and follow-through
• Ability to manage multiple timelines, campaigns, and creator relationships simultaneously
• Exceptional creative brainstorming skills, with the ability to present…