Mix Marketing Manager - Build From Scratch; Hands-On, Solo

Position: Full Mix Marketing Manager - Build From Scratch (Hands-On, Solo Role)
Want to build a marketing function from scratch, do every bit of it yourself, and make building maintenance the most interesting thing on someone's Linked In feed? Read on. "Building maintenance marketing." We know. It doesn't exactly scream thrilling. Then you meet the team abseiling down the Shard ms that look like Ghostbusters abseiling down London's tallest buildings. Centuries-old stone being carefully restored by hand.

Cutting-edge tech meeting historical craftsmanship. The kind of work that makes tourists stop and stare. We don't just maintain buildings, we're the guardians of London's skyline. From the Shard to St. Paul's, from Georgian townhouses to brutalist masterpieces, we keep the city's most iconic structures standing tall. Your mission? Build our marketing function from the ground up, and tell that story yourself.

There's no marketing team here. No agency on retainer. No PR firm. Just you, a blank page, and some of the best stories in the built environment. You'll write the copy, build the Google Ads campaigns, pitch the journalists, run the Linked In, organise the events, and report on the numbers. Strategy in the morning, keyword bids and press releases in the afternoon.

It's busy, it's full on, and it's all yours. Before you read on, a quick honesty check:
This role is not for you if your recent years have been spent leading a marketing team and directing agencies. We need someone who is still doing the work, and loves doing it. If you'd need to brief an agency to run Google Ads or get press coverage, this isn't the right fit. This role is for you if you've come from any B2B sector where you've been the marketing person (or one of a very small team), and you've rolled your sleeves up across the whole mix.

The Role at a Glance:
Marketing Manager (Hands-On, Build From Scratch) Remote Working £50,000 - £70,000 DOE Plus Benefits Company:
Building Maintenance Without Limits Values:
Integrity, Attention to Detail, Fun, Innovation, Adaptability Your Background:
Hands-on, full-mix marketing in a B2B services business. Proven experience personally delivering Google Ads and PR, not managing others who do. The Opportunity You'll build it all. Then you'll run it all. Strategy. Execution. Performance. There's no existing function to inherit, which means no legacy to untangle and no committee to get past. You'll set up the foundations, the plan, the channels, the tracking, the reporting, and then deliver every piece of it yourself.

And you'll prove its impact with data, because this role demands a commercial operator, not a vanity-metrics marketer. About Spectrum We're the team that abseils down London's tallest buildings to keep the city standing tall.

What we do:

Clean, restore, and maintain facades across London and the UK, from the Shard to Georgian townhouses, heritage landmarks to modern towers. What makes us different:
We design, build, and patent our own technology. Our innovative rope access techniques and custom-built pole systems mean we deliver world-class results without scaffolding, saving time, money, and disruption. Who trusts us:
Amazon, Canary Wharf Group, Knight Frank, Savills, NHS, Marriott, and hundreds of property managers and surveyors nationwide.

The Role - What You'll Actually Be Doing (Yourself):
Setting Up the Function
• Build the marketing function from scratch: strategy, plan, budget, tools, tracking and reporting
• Set up the systems and processes you'll need, from CRM campaigns to analytics
• Be the whole team, prioritising ruthlessly and delivering across every channel Google Ads & Digital (hands-on)
• Build, launch, manage and optimise Google Ads campaigns yourself: keyword research, ad copy, bidding, landing pages, conversion tracking
• Run…