Marketing Director - RuneScape

Cambridgeshire, UK – This position offers flexible working options, including predominantly remote work. However, applicants should be based (or be willing to relocate) within a comfortable commuting distance of our office to attend onsite as required.

Are you a marketing leader who knows how to grow and sustain a subscriber & player base for a live game with a passionate, long-standing community?

As Marketing Director for Rune Scape, you'll be accountable for the game's marketing strategy and the growth of its player base. You'll sit on the game leadership team alongside the Creative Director, Product Director and Development Director, helping steer the direction of the game. With direct ownership of the marketing strategy and product marketing budget, you'll translate commercial goals into marketing plans that deliver against them.

You'll act as the link between the game and central Marketing: understanding the game leadership team's goals and ambitions, connecting them to the company-wide marketing strategy, and making sure marketing activity works in harmony with the direction of the game. You'll lead an embedded marketing team and, through dotted-line relationships and collaboration, direct central specialist functions so that all marketing for the game works towards a single growth strategy.

You'll translate the game's commercial goals (revenue, membership and daily active users) into marketing plans, and report on marketing performance against those goals to senior leadership.

• Own and deliver the marketing strategy for the game, aligned to the company-wide marketing strategy set by the Senior Director of Product Marketing, with direct accountability for player acquisition, re-engagement and membership inflow performance and its contribution to subscriber growth.
• Serve as a member of the game leadership team, contributing to the overall direction and commercial performance of the game.
• Shape the game's goals and ambitions with the leadership team and connect them to the company-wide marketing strategy, ensuring marketing plans support both.
• Own the game's marketing budget: plan and allocate spend against priorities and evaluate return on investment using defined performance measures.
• Plan and direct marketing campaigns across the game's calendar, including content launches, live events, standalone campaigns and always-on acquisition activity.
• Line manage the Product Marketing Managers and Social Media Managers, setting objectives and priorities, managing performance and supporting their professional development.
• Collaborate with central marketing functions, including Brand and Marketing Communications, Events and PR, Merchandise, and Performance Marketing, ensuring their activity aligns with the game's marketing strategy.
• Identify where specialist expertise is needed and bring in the right subject matter experts from central Marketing to plan and deliver the game's activity.
• Translate commercial and audience goals into marketing plans with defined objectives, budgets and success measures.
• Monitor, analyse and report marketing performance to senior leadership, including membership, Daily Active Users and revenue contribution.
• Develop and test new marketing approaches, evaluating results and scaling those that demonstrate measurable return.
• Build a deep understanding of the game's community, monitoring sentiment, creator activity and player culture, and using it to inform strategy, campaign planning and messaging.

• Significant marketing leadership experience in the games industry or an adjacent subscription or live-service entertainment business.
• A demonstrable track record of growing a subscriber, membership or user base through…