Content Marketing Manager - WhatJobs Direct

Our client, a prominent player in the creative and digital space, is seeking a talented and results-driven Content Marketing Manager to join their expanding team in Durban . This role is integral to developing and executing a compelling content strategy that drives engagement, brand awareness, and lead generation. The ideal candidate will have a passion for storytelling, a strategic mindset, and a proven ability to create high-quality content across various formats.

You will be responsible for managing the entire content lifecycle, from ideation and creation to distribution and performance analysis. This is a fantastic opportunity to make a significant impact within a growing company based in the vibrant city of Durban .

• Develop and implement a comprehensive content marketing strategy aligned with business goals.
• Oversee the creation of engaging and high-quality content, including blog posts, articles, case studies, whitepapers, social media updates, and website copy.
• Manage the editorial calendar, ensuring timely publication across all channels.
• Collaborate with internal teams (e.g., marketing, sales, product) and external resources (e.g., freelancers, agencies) to produce content.
• Optimize content for search engines (SEO) and user experience.
• Analyze content performance metrics and use data insights to refine the content strategy.
• Manage the distribution and promotion of content across relevant platforms.
• Ensure brand consistency in all content output.
• Stay up-to-date with industry trends and best practices in content marketing.

• Bachelor's degree in Marketing, Communications, Journalism, English, or a related field.
• Minimum of 4 years of experience in content marketing or a similar role within the creative and digital sector.
• Demonstrated success in developing and executing content strategies that drive measurable results.
• Excellent writing, editing, and proofreading skills with a strong command of grammar and storytelling.
• Proficiency in content management systems (CMS) like Word Press and SEO best practices.
• Experience with analytics tools (e.g., Google Analytics) to measure content performance.
• Strong understanding of social media platforms and digital marketing principles.
• Ability to manage multiple projects simultaneously and meet deadlines.
• Creative thinking and a passion for producing compelling content.

• This position offers a competitive salary, excellent health benefits, and opportunities for professional growth and development.
• The role provides a hybrid working arrangement, allowing for flexibility between the office in Durban and remote work.
• Employees will have access to ongoing training and workshops to enhance their skills and will be part of a supportive and innovative team culture.