Public Relations Specialist - WhatJobs Direct

Our client, What Jobs Direct, is seeking a dynamic and creative Public Relations Specialist to join their esteemed Media & PR team. This role, based in the vibrant city of Pietermaritzburg, Kwa Zulu-Natal , offers a unique opportunity to shape and amplify the brand's narrative. You will be instrumental in developing and executing comprehensive PR strategies that enhance brand visibility and public perception.

This position involves a Hybrid work arrangement, offering flexibility between remote work and in-office collaboration. The ideal candidate will possess a keen understanding of media landscapes, strong communication skills, and a passion for storytelling. This is an excellent opportunity for a motivated PR professional looking to make a significant impact in a growing organization. Join us in building impactful campaigns and fostering strong media relationships.

• Develop and implement strategic PR campaigns to enhance brand awareness and reputation.
• Craft compelling press releases, media advisories, and other PR materials.
• Build and maintain strong relationships with journalists, bloggers, influencers, and media outlets.
• Monitor media coverage and industry trends, providing regular reports to the management team.
• Organize and manage press conferences, media events, and other promotional activities.
• Manage the company's social media presence and online reputation.
• Collaborate with marketing and internal communications teams to ensure consistent brand messaging.
• Respond to media inquiries and crisis communication situations effectively.
• Measure and report on the effectiveness of PR campaigns.

• Bachelor's degree in Public Relations, Communications, Marketing, Journalism, or a related field.
• Proven experience (minimum 3-5 years) in a PR or communications role, preferably within the media industry.
• Exceptional written and verbal communication skills, with a talent for crafting engaging narratives.
• Demonstrated ability to build and maintain media relationships.
• Strong understanding of media relations, public affairs, and current events.
• Proficiency in social media management tools and PR software.
• Ability to work independently and as part of a team in a Hybrid environment.
• Excellent organizational and project management skills, with the ability to multitask.
• Experience in crisis communication is a plus.
• Knowledge of the local Pietermaritzburg and broader Kwa Zulu-Natal media landscape is advantageous.

• Competitive annual salary.
• Opportunities for professional development and training.
• A dynamic and collaborative work environment.
• Contribution to shaping the public image of a leading company.
• Hybrid work model providing flexibility.
• Access to modern office facilities in Pietermaritzburg .
• Opportunities to attend industry events and network with media professionals.