Marketing Manager

19:21 is hiring its first in-house marketing person: someone who will own our brand, social presence, website and client-facing design, and build the marketing department from the ground up.

Title

Marketing Specialist

Location

Light hybrid:
New Braunfels, TX office, with one or two work-from-home days a week

Schedule

Full-time

Licensing

Texas Life, Accident, Health & HMO license within 60–90 days of hire, sponsored by 19:21

19:21 Consultants Co. is a locally owned employee benefits brokerage and consulting firm based in New Braunfels, Texas. We serve employers across Texas, most with 50 to 500 employees, and benefits is the only thing we do. Our name comes from Proverbs 19:21: “Many are the plans in a man’s heart, but it is the Lord’s purpose that prevails.”

What sets us apart is how we show up for clients: real relationships, a hard fight against renewal increases, proactive compliance, plain-language employee education, and open enrollments we run start to finish. Clients reach a real person on a local number, not a ticket system.

Until now, an outside marketing firm handled our core marketing: building the brand, managing Linked In and the website, and producing graphic design work. That firm has closed its doors, and 19:21 is ready for its next step: bringing marketing in-house.

You would be our first marketing hire. There is no department, playbook or blueprint waiting for you. There is a strong brand, a growing firm, a team that values good work, and a lot of room to build something that is yours.

The large majority of your time will be marketing, across four pillars. A smaller share will be helping our clients and their employees directly.

• Own 19:21’s Linked In presence: content calendar, posting, engagement, and growing our audience among employers and HR leaders.
• Support our team’s personal Linked In presence so producers and leaders show up consistently.
• Explore and recommend other platforms where we can better engage clients and the employees on their plans, then launch the ones that make sense.
• Track what is working and report on it.

• Own our website day to day: content updates, team pages, news, and making sure it reflects who we are.
• Lead the website revamp planned for 2027, from planning and content through launch, working with leadership and any outside vendors.
• Keep the site connected to our sales process so visitors turn into conversations.

• Design custom pieces for clients, which we produce often: benefit guides, open enrollment materials, employee flyers and handouts.
• Create sales and presentation materials for our producers.
• Protect and apply the 19:21 brand across everything we put out, and build a library of templates the team can use.

• Build and run email drip campaigns in Hub Spot for prospects, clients and referral partners.
• Find ways to connect Hub Spot with the other tools we use so marketing and sales work from the same information.
• Partner with our producers and business development team on campaigns, collateral and follow-up.

We believe everyone at 19:21 should know insurance well. From time to time, we will ask you to step in at open enrollments and talk with clients and their employees about their benefits. This role needs some flexibility for those moments, and your license (below) prepares you for them.

You’ll work with a modern, lean stack, and we’re open to your recommendations as the department grows.

Tool

What you’ll use it for

Hub Spot

CRM, email drip campaigns, contact and campaign tracking

Fast-turn social graphics, flyers and templates for the team

Higher-end design work…