Event & Marketing Manager

Flowd is an award-winning B2B outbound marketing agency of around 40 people across the UK and Europe. Events are our confirmed priority channel for 2027: each one has consistently turned into new business.

We're hiring one senior, hands-on marketer to own that channel end to end and turn it into a predictable source of pipeline.

This is an events-first role tied directly to revenue. Most of your time goes on planning, promoting and running Flowd's events programme, both online and in person, with a target of around one event a month and one deal per event. Alongside that you'll own a capped set of always-on marketing work that keeps the engine running. AI tools handle much of the execution, so what we need is experienced judgement and the drive to deliver.

• Plan the events calendar: webinars, in-person events, round tables and conference presence
• Ideate formats and topics that attract the right B2B decision-makers
• Build promotion campaigns through Linked In outreach and email
• Produce event assets with the CMO, from landing pages to slides
• Host and run events on the day, in person in Manchester and online
• Own follow-up so attendees turn into booked meetings and closed deals

• Two Klaviyo sends a week, one of which can promote events
• Run reactivation campaigns to lapsed leads and past prospects

• One SEO and GEO-optimised blog a week, with event content feeding it
• Weekly website content updates where needed

• Run the case study pipeline, from booking client shoots to getting sign-off
• Build and maintain our review strategy, such as Trustpilot
• Source PR opportunities: awards, podcasts and publications

• Event weeks come first; blogs and email sends are batched ahead
• Monthly planning session with the CMO to agree the event calendar, content and campaigns
• You’ll work alongside our internal and external team members for content creation, assets, and operational needs.

• One (or more) events a month delivered
• Deals sourced from events, which is where your commission comes from
• Consistent delivery of the weekly blog and email cadence

• Proven experience planning and running B2B events, both in person and online
• Comfortable hosting events and leading them on the day
• Track record of tying marketing activity to pipeline and revenue
• Confident with email marketing, ideally Klaviyo
• Strong writer who can produce SEO-friendly content
• Comfortable using AI tools to work faster
• Self-starter who takes ownership and hits deadlines
• Based in or near Manchester, able to travel to the office and to events
• Agency, lead-gen or B2B services background
• Experience with Hub Spot, Lemlist and Webflow (or similar).
• Existing network in the UK B2B or agency scene
• PR or awards experience

• First interview with HR a conversation to check alignment on the role, values and ways of working.
• Second interview with Ash (CMO): a deeper look at your events experience, marketing skills and how you drive results.
• Final stage with Ash and Mitch (co-founder): you’ll present how you would run Flowd’s events programme, covering your ideas, formats, promotion plan and how you’d execute it. We want to see how you think and how you present.
• Remote working or hybrid
• Opportunities to work in different countries with travel paid for!
• Great commission structure
• Christmas shutdown period on top of your annual leave allowance