Head of Marketing – Maximal

The Opportunity:

Head of Marketing - Maximal

Contract:

Permanent

Location:

Home based

The Briggs Equipment Group is a leading provider of asset management and maintenance solutions across the UK and Ireland. If you don’t feel like you meet all of the role criteria outlined below please don’t let that discourage you from applying.

The Head of Marketing will be responsible for developing and implementing the Maximal brand strategy, ensuring consistency of brand standards across all markets and channels. The role will lead the onboarding and brand integration of the dealer network, manage marketing communications activities for Maximal-affiliated regional business units in line with agreed budgets, and provide strategic marketing support and campaign implementation for owned businesses.

They will also plan and deliver customer and dealer events to showcase the Maximal product offering, strengthen stakeholder engagement, and drive brand awareness, while overseeing the development and optimisation of the Maximal website and wider digital presence to support business growth and enhance the customer experience.

• ​​​Act as the custodian of the Maximal brand, ensuring a consistent and professional identity across all markets, in collaboration with Maximal China.
• Lead the implementation and governance of brand standards across the Maximal business and dealer network.
• Develop, maintain and communicate brand guidelines, ensuring adherence across all marketing and business activities.
• Provide expert guidance and support to subsidiaries and dealers to ensure brand compliance and accurate representation of the Maximal brand.

• Develop and execute a data-driven lead generation strategy focused on engaging end-user audiences and supporting business growth.
• Oversee lead management processes, including assignment, monitoring, reporting and conversion performance.
• Maintain and optimise customer and prospect databases to support effective marketing campaigns and sales activities.

• Lead the content strategy and ongoing development of the Maximal website to enhance user experience and drive engagement.
• Monitor and analyse website performance using tools such as Google Analytics and Google Search Console, providing actionable insights and recommendations.
• Identify, evaluate and deliver digital development projects, including enhancements to online platforms and dealer portal functionality.

• Manage the onboarding process for newly appointed dealers, ensuring successful brand integration and alignment with Maximal standards.
• Collaborate with key stakeholders to support the development and execution of the dealer network growth strategy.
• Provide ongoing marketing and branding support to maximise dealer engagement and effectiveness.

• Develop and coordinate internal communications to ensure consistent messaging across the Maximal organisation.
• Lead external communications activity, including social media, public relations and broader brand awareness initiatives.
• Ensure all communications effectively reflect the Maximal brand and business objectives.

• Plan, manage and deliver a programme of dealer, customer and industry events that promote the Maximal brand and product offering.
• Coordinate all event logistics, communications and stakeholder engagement to ensure successful execution and measurable outcomes.

• Lead the creation, delivery and evaluation of integrated marketing campaigns across both digital and traditional channels.
• Oversee the production of marketing collateral, advertising materials and promotional assets.
• Ensure all campaign activity is aligned to business objectives, brand standards and…