Sr. Specialist, Content Marketing

Epson is a global technology leader whose philosophy of efficient, compact and precise innovation enriches lives and helps create a better world. The Senior Specialist, Content Marketing is responsible for the strategic planning, management, and creation of content leveraged throughout Epson’s marketing efforts. This role partners across the organization to deliver compelling content that supports business priorities, strengthens brand authority, and engages target audiences.

This is a remote position and you must be currently located within the continguous United States.

What You Will Be Doing:

Content Strategy & Thought Leadership Lead the development, production, management, and distribution of high-quality thought leadership and content marketing programs across Epson’s U.S. lines of business, translating business priorities, customer insights, and market trends into compelling content.

Partner cross-functionally with business units, product marketing, communications, digital, social, demand generation, sales, agencies, and subject-matter experts to develop an integrated content strategy and editorial roadmap aligned with business and audience objectives.

Operate with a brand publisher mindset, identifying the topics, questions, trends, and insights most valuable to Epson audiences and developing content that builds authority, drives engagement, supports demand generation, and creates clear paths to conversion.

Develop and maintain editorial standards and governance that ensure content consistently reflects Epson’s brand voice, positioning, style, quality standards, and business objectives.

Editorial, Search & AI Optimization Apply best practices in SEO, generative engine optimization (GEO), AI search optimization, content architecture, and structured content to improve the visibility and discoverability of Epson content across traditional search engines and AI-powered discovery experiences.

Understand how search behavior and content discovery are evolving through generative AI, answer engines, and large language models, and translate those developments into practical content strategies.

Create and optimize content for authority, relevance, clarity, citation-worthiness, and reuse, helping Epson become a trusted source for customers, industry influencers, search engines, and AI-powered platforms.

Use audience insights, search data, competitive intelligence, and performance analytics to identify content opportunities, gaps, and emerging topics across Epson’s businesses.

Project & Production Management Own complex content projects from concept through publication and measurement, establishing objectives, scope, timelines, milestones, dependencies, stakeholder responsibilities, and approval processes.

Develop and manage an integrated editorial calendar spanning multiple businesses, campaigns, audiences, formats, and distribution channels.

Coordinate internal stakeholders, subject-matter experts, writers, designers, agencies, and other creative resources to deliver projects on time, on budget, and to established quality standards.

Proactively identify project risks, competing priorities, resource constraints, and dependencies; communicate status clearly and drive decisions needed to keep work moving.

Establish scalable workflows, templates, processes, and governance that improve content production efficiency and enable greater reuse of content across channels and business units.

Technology & AI-Enabled Content Operations Evaluate, adopt, and apply emerging technologies to improve content research, planning, development, optimization, repurposing, distribution, and measurement.

Develop responsible and repeatable approaches for using AI tools while maintaining editorial judgment, factual accuracy,…