DTC Graphic Designer

Plateful is a fast-growing direct-to-consumer kitchen brand redefining everyday cookware. We create premium titanium cookware, vacuum sealing systems, food warming mats, and other innovative kitchen products sold through our website, Amazon, Tik Tok Shop, and expanding retail partnerships.

We're a team of 40+ people scaling towards $70M in annual revenue, and we're looking for a Senior Graphic Designer who can elevate our creative across every channel.

This is not a production design role.

You'll work closely with our Creative Strategists and Media Buyers to create high-performing creative across paid advertising, social media, email, web, print, and product launches.

We're looking for someone who understands that great design isn't just about making things look good—it drives sales. You should have strong creative instincts, understand what makes visuals convert, and feel comfortable challenging ideas when you see a better solution. If a brief doesn't make sense, we expect you to speak up—not execute it blindly.

• Design high-converting static ads for Meta, Tik Tok, App Lovin, Google, Amazon, and other paid marketing channels
• Use AI tools daily to create product imagery, brand assets, ad creatives, mockups, and marketing visuals
• Create email marketing assets
• Design engaging social media content, including carousels, infographics, and promotional graphics
• Develop and maintain brand assets and visual identity systems
• Design print materials for marketing campaigns, retail, and brand initiatives
• Retouch and enhance product photography and lifestyle imagery
• Collaborate closely with Creative Strategists and Media Buyers to improve concepts before production
• Contribute ideas that improve creative performance, not just visual execution

• Are applying as an agency rather than an individual
• Do not have DTC eCommerce design experience
• Cannot commit to full-time work aligned with the CET time zone
• Prefer simply following instructions rather than thinking critically
• Are not open to feedback and continuous improvement
• Struggle to work independently in a fast-paced environment

• 3–5+ years of graphic design experience, preferably within DTC eCommerce
• DTC eCommerce experience is required
• A portfolio demonstrating exceptional marketing creative and strong commercial design skills
• Outstanding design taste with a premium, clean, modern aesthetic
• Someone who thinks strategically, catches problems early, and proactively suggests better creative solutions
• Advanced proficiency in Adobe Creative Suite (Photoshop and Illustrator are essential)
• Comfortable using AI tools daily (Higgsfield, Midjourney, ChatGPT, Flux, or similar) to improve creative output and efficiency
• Ability to produce high-quality work in a fast-paced, high-volume environment
• Highly organised, self-motivated, and able to work independently with minimal supervision
• Excellent written and spoken English communication skills

• Competitive monthly compensation (discussed during the interview process)
• Fully remote position
• Direct ownership over creative that impacts company growth and revenue
• Opportunity to work across Meta, Tik Tok, Google, App Lovin, Amazon, Shopify, email, and retail marketing
• Fast-moving environment with minimal approval layers
• A talented, ambitious team focused on building one of the fastest-growing brands in the category
• Significant opportunity for growth as the company continues to scale