Content Marketing & PR Specialist

Our client, a rapidly expanding e-commerce startup focused on sustainable products, is seeking a creative and results-oriented Content Marketing & PR Specialist to join their fully remote team. This role is pivotal in shaping the brand's online narrative, driving engagement, and building authority through compelling content and strategic public relations efforts. You will be responsible for developing and executing content strategies that align with PR objectives, including blog posts, social media content, email campaigns, and website copy.

Simultaneously, you will manage media relations, seeking opportunities for press coverage, product features, and thought leadership placements. The ideal candidate possesses a strong blend of creative writing skills, an understanding of SEO principles, and a passion for storytelling in the sustainability sector. This is a fantastic opportunity to make a significant impact in a fast-paced, mission-driven company, contributing directly to growth and brand recognition in a fully remote, collaborative environment.

You will work with a dedicated team focused on making a difference.

• Develop and execute an integrated content marketing and PR strategy to increase brand awareness and drive website traffic.
• Create engaging and SEO-optimized content, including blog posts, articles, website copy, social media updates, and email newsletters.
• Manage all aspects of media relations, including identifying target media, pitching stories, and building relationships with journalists and influencers.
• Secure press coverage, product reviews, and features in relevant online and print publications.
• Develop compelling narratives and talking points for media outreach and brand messaging.
• Monitor brand mentions and online conversations, responding to inquiries and engaging with the community.
• Analyze content performance and PR campaign results, providing insights and recommendations for optimization.
• Collaborate with design and marketing teams to ensure brand consistency across all channels.
• Identify opportunities for thought leadership and expert positioning within the sustainability niche.
• Stay updated on industry trends in content marketing, SEO, and public relations.

• Bachelor's degree in Marketing, Communications, Journalism, English, or a related field.
• Minimum of 3 years of experience in content marketing, public relations, or a related communications role.
• Proven experience in creating engaging written content for various platforms.
• Demonstrated success in media outreach and securing press coverage.
• Strong understanding of SEO best practices and keyword research.
• Excellent written and verbal communication skills, with exceptional storytelling abilities.
• Proficiency in content management systems (CMS) and social media management tools.
• Experience with analytics tools (e.g., Google Analytics) to track performance.
• Ability to work independently and manage multiple projects effectively in a remote setting.
• Passion for sustainability and ethical consumerism.

• Competitive salary package.
• Fully remote work arrangement with flexible hours.
• Opportunity to work with a mission-driven company in a growing market.
• Generous paid time off.
• Professional development opportunities.
• Discounts on sustainable products.