Lead Social Media & Content Creator

Our client, a vibrant lifestyle brand, is seeking an innovative and highly creative Lead Social Media & Content Creator to spearhead their digital presence from
** Cape Town, Western Cape**. This role is crucial for amplifying our client's brand story, fostering community engagement, and driving traffic and conversions through compelling digital content. As a remote-first position, you will have the autonomy to shape and execute our social media and content strategy from anywhere, contributing significantly to our client's growth. We are looking for an individual who is passionate about storytelling, stays ahead of digital trends, and can translate brand vision into engaging content across various platforms.

You will be responsible for conceptualizing, producing, and distributing content that resonates with our target audience and achieves measurable marketing objectives. This is a fantastic opportunity to shape the voice of a beloved brand in the digital space and influence its online trajectory. Your creativity and strategic thinking will be key to success in this role.

• Develop and implement a comprehensive social media strategy aligned with brand goals and marketing objectives.
• Create high-quality, engaging content (including graphics, videos, and written copy) for platforms such as Instagram, Facebook, Tik Tok, Linked In, and Twitter.
• Manage the social media content calendar, ensuring consistent and timely posting across all channels.
• Engage with the online community, respond to comments and messages, and foster positive brand interactions.
• Monitor social media trends, tools, and applications, and apply that knowledge to improve strategy and execution.
• Collaborate with marketing, design, and product teams to ensure content consistency and brand messaging.
• Analyze social media performance metrics and provide regular reports on key insights and recommendations.
• Experiment with new content formats and platform features to drive innovation and engagement.
• Manage paid social media advertising campaigns to boost reach and conversions.

• Proven experience as a Social Media Manager, Content Creator, or similar role, with a strong portfolio showcasing creative work.
• Demonstrable success in growing social media presence and engagement for a brand.
• Excellent copywriting, editing, and visual storytelling skills.
• Proficiency with content creation tools (e.g., Adobe Creative Suite, Canva, video editing software).
• In-depth knowledge of major social media platforms and their best practices.
• Experience with social media management and analytics tools (e.g., Hootsuite, Buffer, Sprout Social).
• Strong understanding of digital marketing principles and SEO.
• Ability to work independently, manage multiple projects, and meet deadlines in a remote setting.
• Excellent communication and collaboration skills.
• A creative mindset with a keen eye for detail.

• Competitive salary and potential for performance bonuses.
• Remote work flexibility, allowing you to work from
  ** Cape Town
  ** or elsewhere.
• Opportunity to shape the digital narrative of a growing brand.
• Access to professional development resources and training.
• Health and wellness benefits.
• A supportive and creative remote work culture.
  
  Contribution to exciting marketing campaigns and strategies.