Marketing & Retail Executive

Join TAG Heuer, where heritage meets innovation. Since 1860, TAG Heuer has fused Swiss avant-garde watchmaking with the high stakes of sport. Passion, bold design, and technical mastery bring our craftsmanship to life. Here, your ambition is supported by tailored learning opportunities, a stimulating and inclusive culture, and the resources you need to win—every day. Together, we shape the future of watchmaking and take on new challenges.

Are you ready to make a difference with us?

Within TAG Heuer Europe region, the Marketing & Retail Executive for the Swiss market will oversee the end-to-end retail experience, driving brand awareness, desirability, and sell-out across all channels. You will translate global brand strategies into high-impact local retail plans, combining 360° marketing, strategic client activations, and flawless visual merchandising (VM) standards across all points of sales.

• Visual Merchandising & Retail Standards
• Store Appearance & Guidelines:
  Deliver and maintain world-class visual merchandising across all stores and POS, ensuring alignment with global guidelines and local market adaptations.
• Network Executions:
  Forecast, order, and implement seasonal animations, window displays, trade accessories, and PLV updates while managing VM material storage and budgets.
• Store Openings & Renovations:
  Support all relocations and refurbishment projects in coordination with HQ VM teams and local contractors.
• Retail Activations, Events & Clienteling
• Annual Activation Plans:
  Build and execute an annual retail activation and event calendar to elevate the client experience and drive store traffic.
• Partnerships & Client Gifting:
  Identify and manage strategic local partnerships (e.g., lifestyle, sports, and automotive clubs) and client gifting.
• Performance Tracking:
  Monitor activation ROI, track retail KPIs, and lead reviews on competitor best practices.
• 360° Marketing, Digital & CRM
• Local Campaign Execution:
  Coordinate 360° marketing plans, launch campaigns, and seasonal consumer animations in collaboration with HQ.
• Digital & CRM Strategy:
  Drive the digital transformation locally by supporting online-to-offline traffic generation, deploying tailored CRM and clienteling initiatives.
• Media & PR Alignment:
  Ensure consistency across retail/e-retail content, media touchpoints, and public relations initiatives to maximize brand visibility and Share of Voice (SOV).
• Business Intelligence & Budget Management
• Budget Ownership:
  Elaborate, monitor, and optimize marketing, event, media, and VM budgets.
• Market Insights:
  Analyze quantitative and qualitative brand performance, consumer behavior, and the competitive landscape to refine retail and trade strategies.

Education:

Master’s Degree in Marketing, Communication, Business Development, or related fields.

Experience:

5+ years of experience in retail marketing in luxury retail environments.

Languages:

Fluent in English and French (written and spoken);
German would be a plus. Technical

Skills:

Mastery of Word, Excel, PowerPoint; strong digital literacy. Key

Competencies:

- Strong aesthetic sensibility with a deep understanding of luxury retail and watchmaking environments.

- Excellent project management, organizational, and analytical skills with a hands-on, entrepreneurial mindset.

- Great interpersonal, negotiation, and communication skills, with a collaborative team-player attitude.

- Agility and adaptability to thrive in a fast-paced, dynamic environment.

Your benefits at TAG Heuer (non-exhaustive list):

• Flexible working hours, remote work options, and part-time arrangements (depending on role requirements)
• A minimum of 5 weeks’ vacation, additional bridge days off, and extra leave days granted due to the…