SEO Manager; Remote

Silverback Strategies is a performance marketing agency built to help marketers grow and capitalize on change. Ad Age, Inc Magazine, The Washington Post, The Washingtonian, and The Washington Business Journal have recognized Silverback as one of the best places to work.

We hire the best and help them get better. Silver backers are supported, challenged and inspired by their peers. Regardless of title or tenure, every Silver backer plays a role in helping our agency get better. This is a place where you can make a difference.

Silverback’s next SEO Manager will serve as a premier subject matter expert in all things related to SEO & Organic Search.

You will develop and manage a portfolio of 4-6 SEO accounts while building great client relationships and managing projects & deliverables. You’ll bring a scrappy & tenacious attitude to your work, diving headfirst into the “new frontier” of organic search by pushing the boundaries of AI search testing. You’ll also flex best-in‑class data analysis chops to break down performance metrics and directly impact the success of our clients’ businesses.

Here’s what we expect from our SEO Manager:

• Strategic Chops: Responsible for driving and executing the strategy, innovation and performance of multiple client SEO strategies.

• AI & LLM Expertise: Hands‑on experience with Generative AI and LLMs, including their influence on search behavior and the ability to implement optimized strategies for these engines.

• Analytical
  
  Skills:
  
  Fluently leverage tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, and other SEO platforms, with a demonstrated ability to translate complex data into actionable insights.

• Client‑Facing: Lead recurring status and reporting calls & serve as assigned clients’ primary point of contact with Silverback for all things SEO. Clearly communicate complex SEO strategy and execution details to clients in a digestible, jargon‑free manner.

• Client Management: Act as a trusted advisor & consultant to clients — an extension of their marketing team — to build long‑lasting client relationships.

• Tactical Execution: Translate channel strategy to time‑bound, tactical roadmaps. Build and maintain structured content systems, including topic clusters, pillar pages, internal links, and supporting schema. Prioritize performance‑based initiatives and drive authoritative content at scale.

• Innovation: Research emerging trends in search and AI technologies to refine strategies and implement innovative best practices.

• Data Analysis: Review performance data to identify trends, measure the impact of initiatives and build actionable strategies.

• Cross‑Functional
  
  Collaboration:
  
  Work with internal teammates across measurement, paid media, and creative to bring strategies to life.

• Agency Background: You’ve previously “done the work” at another performance marketing agency, and know what it takes to deliver results

• Years of
  
  Experience:
  
  We’re seeking candidates with at LEAST 2 years of agency experience; 3 years of overall relevant marketing/SEO experience is required, 5+ years preferred.

• Client‑Facing Comfortability: This role is not a good fit for someone who doesn’t want to talk directly to clients. You must be comfortable building rapport, establishing expertise / credibility, and serving as the face of the SEO engagement with your assigned clients.

• AI Search Testing & Optimization: You have hands‑on experience optimizing for AI search (not theoretical; actual tests). You don’t have all the answers — nobody does! — but you’re excited to test, experiment, and figure it out.

• Business Acumen: Being able to build & execute SEO strategies across multiple industries is crucial, but your ability to tie SEO wins to a measurable…