Sr. Manager, Contents and Communications

Description

Job Title
:
Senior Manager, Content & Communications

Location
:
Irving, TX or Remote

Reports To
:
Senior Director, Media, Research & Public Affairs

The Senior Manager, Content & Communications, is the operating leader for PPAI’s external storytelling engine, with primary responsibility for a key content marketing initiative in support of our industry. Responsibilities include content development, industry advocacy and reputation management, and driving earned media. This function encompasses public relations, broadcast and multimedia products, and key industry awards programs, leading global campaign storytelling to PPAI members as well as external decision makers to enhance industry perceptions and outcomes.

The role combines strong editorial judgment, hands‑on writing and execution, people leadership and cross‑functional coordination to ensure PPAI communicates consistently, credibly and at a high level on behalf of our industry across external audiences.

Reporting to the Senior Director of Media, Research & Public Affairs, this leader serves as the primary editor for external marketing campaign content, directs day‑to‑day PR activity, guides scripting and editorial direction for broadcast initiatives, and manages internal and external content resources. The role works closely with Marketing, Creative Services, Business Development and senior leadership to translate strategy, research and organizational priorities into compelling communications that strengthen awareness of branded merchandise and advance the reputation of the medium and of PPAI.

This is a player‑coach role. The Senior Manager is expected to set direction and manage resources while also writing, editing, pitching and producing work directly when needed. Success requires consistent follow‑through, high editorial standards, strong external instincts and the ability to move multiple programs forward without routine senior‑leader intervention.

• Serve as lead editor for external marketing campaign content, owning the day‑to‑day editorial calendar, story pipeline, assignments, publishing cadence and quality standards for the platform.
• Write and edit content for marketers, agencies and brand leaders, contributing directly to the platform while ensuring all work is useful, credible, engaging and aligned to the campaign strategy.
• Manage a full‑time contract content specialist and other freelance writers, creators and vendors, setting clear assignments, deadlines, expectations and editorial standards.
• Oversee the visual expression of campaign content in partnership with Marketing and Creative Services, ensuring articles, research, video, social assets, newsletters and other executions maintain a consistent and compelling brand experience.
• Identify opportunities to turn PPAI research, member expertise, case studies and industry proof points into high‑value content for the broader marketing community.
• Coordinate with Marketing on audience acquisition, social distribution, influencer activity and campaign support, and with Business Development on sponsorable or revenue‑generating opportunities that protect audience trust.

• Strategize and execute PPAI’s day‑to‑day public relations program, building a consistent cadence of proactive outreach and visible external wins.
• Develop and pitch story ideas, experts, research findings and industry perspectives to trade, business, marketing and mainstream media outlets.
• Write and edit press releases, paid‑media articles, executive bylines, contributed content, talking points and other external communications.
• Build, maintain and segment media and influencer lists; organize contacts, outreach…