Demand Generation & Marketing Automation Specialist

This is a structured hybrid position which requires working in our Owatonna, MN facility:
Mondays, Wednesdays, and Thursdays. Tuesdays and Fridays are home office workdays. Therefore, candidates must reside within reasonable commutable distance to the facility.

At Wenger Corporation, our work is driven by M.U.S.I.C. (Motivation, Unity, Success, Innovation, and Customer Commitment) and united by purpose. With over 80 years of passion for performance, we enrich lives by enabling and inspiring great performances through world-class products and solutions for music education, performing arts, and athletic spaces. Across our family of brands, we are committed to our customers, to each other, and driven by the belief that great performances happen when great people work together.

Join our team, where motivation drives excellence, innovation shapes the future of performance, and customer commitment guides everything we do.

Wenger Corporation is seeking a Demand Generation & Marketing Automation Specialist to join our team! As a Demand Generation & Marketing Automation Specialist, you will contribute to Wenger Corporation’s strategy to provide an exceptional customer experience by driving demand generation through integrated B2B campaigns, marketing automation, lead-funnel management, and customer journey programs. Partner cross-functionally to develop, execute, optimize, and measure strategies across Wenger Corporation’s brands, market segments, and audiences.

This job might be for you if you have:

Bachelor’s degree in Marketing, Business, Communications, Digital Marketing, or a related field, or an equivalent combination of education and relevant experience.

Experience developing and leading integrated B2B demand-generation campaigns from strategy and stakeholder alignment through execution, measurement, optimization, and reporting.

Experience using marketing automation and CRM platforms to manage audience segmentation, email campaigns, nurture journeys, lead workflows, and reporting.

Knowledge of lifecycle marketing, lead qualification and routing, database health, consent management, email deliverability, and campaign quality assurance.

Experience with landing pages, website forms, tracking methods, conversion measurement, campaign analytics, and website-to-CRM workflows.

Ability to analyze campaign and funnel performance, recommend improvements, and manage multiple brands, audiences, stakeholders, priorities, and deadlines.

Strong written and verbal communication skills with the ability to translate strategy, data, and customer insights into clear, actionable direction.

It would be great if you also have:

Experience in a multi-brand B2B organization with long or complex customer buying journeys.

Experience with Salesforce, Salesforce Engagement, Google Analytics, SEO, paid media, A/B testing, attribution, and performance optimization.

Familiarity with HTML and CSS and experience coordinating agencies, contractors, creative teams, and technical partners.

Experience in manufacturing, music education, performing arts, athletics, live entertainment, or another complex B2B market.

Working knowledge of approved AI-assisted marketing tools and responsible-use practices.

What you will do on a typical day:

Develop, champion, and manage the annual demand-generation and integrated B2B campaign strategy in alignment with company growth priorities, customer needs, Sales objectives, product launches, and market opportunities.

Identify and develop campaign concepts that support customer acquisition and retention, product promotion, cross-sell and upsell opportunities, and business growth.

Translate campaign concepts into actionable plans by defining target audiences, messaging, channel strategies, content requirements, lead-management approaches, timelines, resources, and success measures.

Lead and coordinate campaigns from ideation through launch, measurement, and optimization, working across Marketing Communications, Sales, Product Management, Digital, IT, the Web Team, agencies, contractors, and other partners to execute their respective areas of responsibility.

Partner with Marketing leadership, Sales, the Communications Coordinator, and the Content Specialist to align campaign priorities and develop coordinated content and communications plans.

Own Salesforce CRM campaign planning and execution, including audience segmentation, campaign setup, email and nurture programs, testing, tracking, reporting, and ongoing optimization.

Develop and manage…