Digital Account Manager

Love the numbers behind great marketing? Know how to turn advertising spend into profitable growth?

We’re looking for a commercially minded Paid Media Account Manager to join KW Marketing as we continue our exciting era of growth. This role has a clear focus on leading paid media accounts end-to-end, working with ambitious eCommerce food, drink and lifestyle brands that want more than clicks, impressions and pretty reports.

We’re looking for someone who lives and breathes paid advertising, understands the relationship between marketing spend and business growth, and gets genuinely excited about improving ROAS, reducing acquisition costs and scaling what works. You’ll take ownership of paid media strategy, client relationships, campaign performance and optimisation, working closely with our wider team of digital marketing specialists. This isn’t just about running ads.

It’s about understanding the business behind them and making every pound work harder.

• Acting as the paid media specialist across client accounts, owning strategy, campaign delivery, optimisation and performance.
• Planning, building, managing and optimising paid advertising campaigns across Meta Ads and Google Ads, with Tik Tok Ads experience a bonus.
• Analysing campaign performance, identifying trends and making commercially informed decisions to improve results.
• Reviewing ROAS, CPA, CAC, conversion rates, revenue and profitability to understand what’s really driving growth.
• Managing advertising budgets, forecasting performance and recommending where clients should increase, reduce or redistribute spend.
• Developing paid media strategies aligned with client revenue targets, growth objectives and wider marketing activity.
• Identifying opportunities to scale successful campaigns and improve underperforming accounts.
• Working closely with our creative team to develop, test and optimise advertising creative.
• Reviewing Shopify, GA4 and advertising platform data to understand the full customer journey and commercial impact of campaigns.
• Leading client meetings and performance reviews, confidently explaining results, challenges and next steps.
• Proactively identifying opportunities for growth within existing client accounts.
• Collaborating with our email, SEO and creative specialists to deliver joined-up digital marketing strategies.
• Keeping  updated so campaigns, deadlines and collaborative action plans stay on track.
• Briefing the directors on strategic opportunities, proposals and decisions requiring senior input.
• Creating compelling case studies using real performance data, with a strong focus on revenue, profitability and return on investment.
• Building trusted client relationships through proactive communication, strategic thinking and consistently strong results.
• Attending the occasional networking event, client meeting or industry event!

• You’re genuinely passionate about paid media and love understanding what makes campaigns profitable.
• You have at least three years’ hands‑on experience managing paid advertising campaigns, ideally within an agency or eCommerce environment.
• You’re highly confident using Meta Ads Manager and Google Ads, with a strong understanding of campaign strategy, optimisation and performance.
• You’re data‑driven, analytical and commercially minded. You don’t just report the numbers; you understand what they mean and what to do next.
• You’re comfortable working with ROAS, CPA, CAC, conversion rates, revenue, budgets and profitability.
• You understand eCommerce and how paid advertising contributes to customer acquisition, repeat…