Digital Marketing Specialist - FMCG E-commerce

Our client, a significant player in the Fast-Moving Consumer Goods (FMCG) industry, is seeking a talented and results-oriented Digital Marketing Specialist to join their team on a fully remote basis. This role is crucial for driving online sales, enhancing brand visibility, and engaging consumers through innovative digital strategies within the e-commerce space. The ideal candidate will possess a comprehensive understanding of digital marketing channels, e-commerce best practices, and a proven ability to execute successful online campaigns for FMCG products.

As a fully remote position, this role offers the flexibility to work from anywhere within
** South Africa**, contributing your digital expertise to our online growth from your home office. This is an exceptional opportunity for a motivated individual to shape our digital presence and drive e-commerce success.

• Develop and implement digital marketing strategies to drive traffic, conversions, and revenue for our e-commerce platforms.
• Manage and optimize paid advertising campaigns (e.g., Google Ads, social media ads) to maximize ROI.
• Oversee social media strategy and content creation to build brand awareness and community engagement.
• Develop and execute email marketing campaigns to nurture leads and retain customers.
• Analyze website traffic and user behavior using tools like Google Analytics to identify areas for improvement.
• Collaborate with e-commerce teams to optimize website user experience and conversion rates.
• Stay up-to‑date with the latest digital marketing trends, tools, and technologies.
• Manage SEO efforts to improve organic search rankings for our products and brands.
• Track and report on key digital marketing metrics and campaign performance.

• Bachelor's degree in Marketing, Digital Media, Communications, or a related field.
• Minimum of 4 years of experience in digital marketing, with a strong focus on e-commerce and FMCG.
• Proven experience in managing successful paid search and social media advertising campaigns.
• Proficiency with digital marketing tools such as Google Analytics, Google Ads, Facebook Ads Manager, and email marketing platforms.
• Strong understanding of SEO principles and best practices.
• Excellent analytical and problem-solving skills, with the ability to translate data into actionable insights.
• Creative thinker with a passion for digital innovation.
• Strong communication and collaboration skills, essential for a remote team environment.
• Must have a reliable internet connection and a suitable remote work setup.
• Must be legally eligible to work remotely in
  ** South Africa**.

Our client offers a competitive salary and the significant advantage of a fully remote work arrangement, allowing for excellent work-life balance and flexibility. You will have the opportunity to contribute directly to the online growth of a leading FMCG company, work with cutting‑edge digital tools, and be part of a forward‑thinking team. Enjoy continuous learning opportunities and the chance to make a tangible impact on our e-commerce success from anywhere in
** South Africa**.