E-commerce Social Media Marketing Specialist

About the Role Our client, a dynamic online fashion retailer, is seeking an enthusiastic and results-oriented E-commerce Social Media Marketing Specialist to drive their online engagement and sales. This role will involve creating captivating content, managing social media campaigns, and analyzing performance data to optimize strategies. You will be instrumental in expanding our client's reach and connecting with their target audience across various social platforms.

This position offers the flexibility of remote work, allowing you to contribute from anywhere while being a key part of a thriving e-commerce business. This is an excellent opportunity to apply your digital marketing skills within the exciting North West province context.

• Develop, schedule, and publish engaging content across multiple social media platforms (Instagram, Facebook, Pinterest, Tik Tok, etc.).
• Create eye-catching visual content, including graphics, short videos, and Reels/Stories, aligned with brand aesthetics.
• Write compelling and persuasive copy that drives engagement and conversions.
• Monitor social media channels for customer inquiries, comments, and feedback, responding in a timely and professional manner.
• Implement social media marketing campaigns to increase brand awareness, follower growth, website traffic, and sales.
• Track and analyze key social media metrics (e.g., engagement rate, reach, impressions, conversions) using analytics tools.
• Provide regular reports on campaign performance, highlighting insights and recommending strategic adjustments.
• Stay current with social media trends, algorithm changes, and emerging platforms relevant to the e-commerce fashion industry.
• Collaborate with the marketing team on content ideation and campaign planning.
• Assist in managing paid social media advertising campaigns, including ad creative and targeting.

• Bachelor's degree in Marketing, Digital Media, Communications, or a related field.
• 2-4 years of hands-on experience in social media marketing, with a focus on e-commerce.
• Proven ability to create high-quality social media content (visual and written).
• Proficiency with social media management tools (e.g., Later, Buffer) and analytics platforms.
• Understanding of paid social advertising principles and campaign management.
• Excellent copywriting and editing skills.
• Strong visual sense and basic graphic design skills (e.g., Canva, Adobe Spark).
• Knowledge of e-commerce best practices and consumer behavior online.
• Ability to work independently in a remote setting and manage multiple tasks effectively.
• A passion for fashion and social media trends.

• Fully remote work opportunity.
• Competitive salary.
• Chance to contribute to the growth of an innovative e-commerce brand.
• Professional development opportunities.
• Creative and collaborative virtual work environment.
• Be part of the dynamic digital landscape of North West
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