Senior Product Marketing Manager

AMSOIL INC. is seeking a Senior Product Marketing Manager!

AMSOIL INC. is seeking a strategic, results-driven Senior Product Marketing Manager to join our team. We are looking for a commercially minded, customer-focused leader who takes pride in driving growth, influencing strategy, and delivering exceptional business results. In this role, you will lead portfolio strategy, identify new market opportunities, and collaborate across departments to bring innovative products and solutions to market.

Leveraging customer insights, market intelligence, and strong business acumen, you will play a key role in shaping product strategies that strengthen AMSOIL's position as an industry leader. While supporting a product portfolio, serving a wide range of applications and industries, you will help ensure our product lines continue to meet the performance expectations of customers and support long-term business growth.

At AMSOIL, we are driven by innovation, customer focus, and a commitment to delivering industry-leading performance. This role directly supports those values by connecting customer needs, market opportunities, and business strategies to drive sustainable growth. As a Senior Product Marketing Manager, you will help shape the future of an important product category, ensuring our portfolio remains competitive, relevant, and aligned with evolving customer and industry demands.

Your leadership and expertise will influence decisions that impact product strategy, customer success, revenue growth, and market position, helping AMSOIL continue delivering high-performance solutions that customers trust while advancing the company's long-term vision.

This position has remote work capability.

• Develop and execute a strategic plan for portfolios aligned with company goals, customer needs, market opportunities, and financial expectations.
• Own portfolio architecture, product positioning, pricing strategy, product mix, lifecycle decisions, and long-range portfolio priorities.
• Assess portfolio performance and recommend investments, improvements, rationalization, or end-of-life actions to improve revenue, margin, and strategic fit.
• Prioritize new product and customer opportunities based on market potential, strategic alignment, resource requirements, profitability, and probability of success.
• Lead category planning across B2B, B2C, distribution, and private-label channels.

• Develop and execute go-to-market strategies covering product, price, place, promotion, and people.
• Define target markets, customer segments, buyer needs, value propositions, competitive positioning, channel strategies, and launch plans.
• Partner with Sales to support customer opportunities, strengthen sales effectiveness, and develop tools that clearly communicate product value.
• Provide strategic support for distributor relationships, channel engagement, and commercial programs.
• Guide private-label opportunities by assessing customer requirements, portfolio fit, competitive considerations, operational complexity, and financial return.
• Engage with customers, distributors, and industry partners to gather insights, validate opportunities, and strengthen market understanding.

• Lead the product lifecycle from opportunity identification and business case development through launch, growth, optimization, and end-of-life.
• Lead cross-functional Stage Gate initiatives and ensure market, customer, financial, operational, technical, and commercialization requirements are clearly defined.
• Coordinate product launches, including positioning, pricing, claims, naming, packaging, sales readiness, channel readiness, and performance measurement.
• Manage multiple complex projects and customer opportunities while maintaining clear priorities, ownership, timelines, risks, and decision points.

• Conduct market research to monitor customer needs, industry trends, competitor offerings, emerging technologies, regulatory considerations, applications, and pricing.
• Use quantitative and qualitative insights to identify growth opportunities, market gaps, portfolio risks, and competitive threats.
• Translate technical performance and application requirements into customer-focused value propositions and differentiated market positioning.
• Establish a fact-based understanding of market size, addressable opportunity, customer economics,…