Senior Product Marketing Manager - Gale; Remote

Ohio, USA

United States

Full time

R

At Cengage, our employees have a direct impact in helping students around the world discover the power and joy of learning. We are bonded by our shared purpose – driving innovation that helps millions of learners improve their lives and achieve their dreams through education.

Cengage's portfolio of businesses supports student choice by providing a range of pathways that help learners achieve their goals and lead a choice-filled life.

Our business is driven by our strong culture, and we know that creating an inclusive workplace is absolutely essential to the success of our company and our learners, as well as our individual well-being. We recognize the value of diverse perspectives in everything we do, and strive to ensure employees of all levels and backgrounds feel empowered to voice their ideas and bring their authentic selves to work.

We achieve these priorities through programs, benefits, and initiatives that are integrated into the fabric of how we work every day. To learn more, please see  .

The Senior Product Marketing Manager supports product strategy execution and go-to-market (GTM) readiness by translating market insights, customer needs, and product inputs into clear, consistent messaging and tools. This role partners closely with Product, GTM teams, and Sales to support market-informed product positioning, roadmap communication, and launch readiness across assigned products or initiatives.

• Shape product strategy and roadmap priorities by bringing market, customer-focused, and field insights into product discovery, opportunity validation, and ongoing roadmap development in close partnership with Product Management.

• Build deep market and customer understanding through structured voice-of-customer and voice-of-field programs, competitive analysis, and market research—translating insights into clear recommendations for product and go-to-market decisions.

• Develop compelling product positioning and messaging that clearly articulates the customer problem, differentiated value, and “why should anyone care?” for key audiences, including buyers, users, and influencers.

• Lead go-to-market strategy and launch readiness for new products and capabilities, coordinating messaging, market-facing collateral, enablement, timelines, and cross-functional execution across Product, Marketing, and Sales.

• Equip Sales to communicate product value effectively by partnering with Sales Enablement to develop and maintain product messaging, demos, one-pagers, knowledge-transfer materials, and other tools that support customer conversations and prospecting.

• Ensure consistent, accurate product storytelling across the customer journey
  , maintaining product messaging across web, marketing channels, events, webinars, and other customer-facing touch points.

• Identify and drive opportunities to strengthen product and industry visibility
  , including relevant awards, certifications, sponsor ships, trade shows, Cengage-hosted events, and webinars aligned to product priorities and life cycles.

• 5+ years of related product marketing experience or comparable hands‑on experience.

• Solid understanding and working knowledge of positioning, segmentation, messaging, product discovery, go-to-market strategy, launch readiness, and enablement.

• Ability to analyze market dynamics, competitive landscape, and customer or field feedback and translate insights into actionable, clear product priorities, customer messaging, and enablement materials.

• Effective cross‑functional collaboration with strong day‑to‑day autonomy, proactively solving issues and raising bigger…