Senior E-commerce & Digital Marketing Specialist

Our client, a leading online retailer in the beauty & wellness sector, is seeking a highly skilled Senior E-commerce & Digital Marketing Specialist to join their dynamic team. This
** fully remote
** position is perfect for a strategic thinker with a passion for online sales and digital engagement. You will be responsible for driving online revenue growth, optimizing the e-commerce platform, and executing comprehensive digital marketing campaigns. This role requires a deep understanding of SEO, SEM, social media marketing, content strategy, and email marketing, all within the context of the beauty and wellness market.

The ideal candidate is data-driven, innovative, and adept at leveraging digital channels to connect with consumers. As a remote employee, you will have the flexibility to work from anywhere in
** South Africa**, contributing to a global e-commerce strategy. We foster a collaborative
** remote-first
** culture, providing the tools and support needed for success. This is an exceptional opportunity to shape the online presence of a prominent beauty brand and drive significant business impact.

• Develop and execute comprehensive e-commerce strategies to maximize online sales and customer lifetime value.
• Manage and optimize the company's e-commerce website, ensuring a user-friendly experience and efficient conversion funnel.
• Plan and implement paid search (SEM) campaigns across platforms like Google Ads and Bing Ads, managing budgets and optimizing for ROI.
• Develop and execute Search Engine Optimization (SEO) strategies to improve organic search rankings and drive website traffic.
• Manage social media marketing initiatives, creating engaging content, running targeted ad campaigns, and fostering community interaction.
• Develop and manage email marketing campaigns, including newsletters, promotional emails, and automated customer journeys.
• Analyze website traffic, sales data, and campaign performance using tools like Google Analytics, providing insights and recommendations for improvement.
• Stay up-to-date with the latest e-commerce trends, digital marketing best practices, and competitor activities.
• Collaborate with content creators, designers, and web developers to ensure cohesive brand messaging and a seamless online customer journey.
• Manage online marketplaces and partnerships as needed.

• Bachelor's degree in Marketing, Digital Media, Business, or a related field.
• Minimum of 5 years of experience in e-commerce management and digital marketing, with a focus on the beauty or wellness industry.
• Proven track record of driving online sales growth and managing successful digital marketing campaigns.
• In-depth knowledge of SEO, SEM, social media marketing, content marketing, and email marketing.
• Proficiency with e-commerce platforms (e.g., Shopify, Woo Commerce) and analytics tools (e.g., Google Analytics).
• Strong analytical skills and the ability to interpret data to make informed decisions.
• Excellent written and verbal communication skills.
• Experience working in a
  ** fully remote
  ** setting is highly preferred.
• Self-motivated, organized, and able to manage multiple projects effectively in a virtual environment.

• Competitive salary commensurate with experience.
• Performance-based bonuses and profit-sharing opportunities.
• Comprehensive health, dental, and vision insurance.
• Generous paid time off and remote work flexibility.
• Opportunities for professional development and attending industry conferences.
• A collaborative and supportive
  ** remote-first
  ** work culture.
• Employee discounts on beauty and wellness products.
• Work from anywhere within
  ** South Africa**.