E-commerce Performance Marketing Manager

Our client is seeking an experienced and data-driven E-commerce Performance Marketing Manager to join their marketing team in Benoni, Gauteng . This critical role will focus on developing, implementing, and optimizing paid digital marketing campaigns to drive measurable results in customer acquisition, revenue, and ROI for the company's e-commerce platform. The ideal candidate has a strong analytical mindset, a deep understanding of various paid media channels, and a proven ability to manage budgets effectively and achieve aggressive performance targets.

This is an excellent opportunity to lead impactful campaigns within a growing e-commerce business located in the bustling Gauteng region.

• Develop and execute comprehensive performance marketing strategies across paid search (SEM), paid social, display advertising, and affiliate marketing channels.
• Manage and optimize campaign budgets to maximize return on ad spend (ROAS) and achieve key performance indicators (KPIs).
• Conduct keyword research, audience targeting, and ad creative development to improve campaign effectiveness.
• Monitor, analyze, and report on campaign performance using analytics tools (e.g., Google Analytics, platform-specific dashboards), providing actionable insights and recommendations.
• Continuously test and iterate on campaigns, ad copy, landing pages, and targeting to improve conversion rates and overall performance.
• Collaborate with the content and creative teams to develop compelling ad assets and landing pages.
• Stay up-to-date with the latest trends, technologies, and best practices in performance marketing and e-commerce.
• Manage relationships with advertising platforms and third-party vendors.
• Work closely with the broader marketing team to ensure integrated campaign execution and brand consistency.

• Proven experience as a Performance Marketing Manager or similar role, with a strong focus on e-commerce.
• Demonstrable success in managing and optimizing paid digital advertising campaigns (Google Ads, Facebook Ads, Instagram Ads, etc.).
• In-depth knowledge of SEM, SEO, social media advertising, and other performance marketing channels.
• Strong analytical skills and proficiency with web analytics tools (e.g., Google Analytics).
• Experience in budget management and forecasting for paid media campaigns.
• Excellent understanding of conversion rate optimization (CRO) principles.
• Strong communication, presentation, and interpersonal skills.
• Ability to work independently and collaboratively in a fast-paced environment.
• Detail-oriented with strong project management capabilities.
• Bachelor's degree in Marketing, Business, Economics, or a related quantitative field is preferred.

• Competitive salary and performance-based incentives.
• Hybrid work model offering flexibility between office and remote work.
• Opportunity to lead and drive significant e-commerce growth in Benoni .
• Professional development and training opportunities in the digital marketing space.
• Be part of a dynamic and forward-thinking marketing team in Gauteng .