E-commerce Digital Marketing Specialist

Our client is seeking a results-driven Digital Marketing Specialist with a passion for e-commerce to join their remote-first team. This role is crucial for driving online visibility, customer acquisition, and revenue growth through effective digital marketing strategies. You will be responsible for planning, executing, and optimizing various digital marketing campaigns across multiple channels, including SEO, SEM, social media, email marketing, and content marketing.

The ideal candidate possesses a strong analytical mindset, a creative approach to problem-solving, and a proven track record of success in managing digital marketing initiatives for e-commerce businesses. This is an excellent opportunity to work remotely and contribute to the strategic growth of an online brand, leveraging your expertise to reach and engage target audiences effectively. We are looking for an individual who is proactive, data-savvy, and eager to make a difference in a dynamic digital landscape.

• Develop and implement comprehensive digital marketing strategies to drive traffic, conversions, and sales for the e-commerce platform.
• Manage and optimize paid advertising campaigns (Google Ads, social media ads) to maximize ROI.
• Implement and manage SEO strategies to improve organic search rankings and website traffic.
• Create and execute engaging email marketing campaigns, including segmentation, automation, and A/B testing.
• Develop and manage content marketing initiatives, including blog posts, articles, and social media content.
• Monitor and analyze website traffic and campaign performance using tools like Google Analytics.
• Report on key digital marketing KPIs and provide actionable insights for optimization.
• Stay up-to-date with the latest digital marketing trends, tools, and best practices.
• Collaborate with cross-functional teams to ensure consistent brand messaging and integrated campaigns.
• Identify opportunities for testing and experimentation to continuously improve campaign performance.

• Bachelor's degree in Marketing, Digital Media, Communications, or a related field.
• Minimum of 3 years of experience in digital marketing, with a strong focus on e-commerce.
• Proven experience in managing successful SEO, SEM, social media, and email marketing campaigns.
• Proficiency in Google Analytics and other web analytics tools.
• Experience with paid advertising platforms (Google Ads, Facebook Ads Manager).
• Strong understanding of SEO principles and keyword research.
• Excellent copywriting and content creation skills.
• Analytical and data-driven approach to marketing.
• Ability to work independently and manage multiple projects in a remote setting.
• Strong communication and collaboration skills.

• Competitive salary package of R per annum.
• Fully remote work arrangement offering flexibility and work-life balance.
• Opportunity to significantly impact the growth of an e-commerce business.
• Comprehensive health insurance.
• Generous paid time off.
• Opportunities for continuous learning and professional development.
• Collaborative and supportive remote team environment.
• Retirement savings plan contributions.
• Virtual team events and engagement activities.